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posted on:
2/20/2012 9:46:43 PM EST
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Increase Traffic To Your Website
revenue increase, website visitors, traffic generation
 VISIT WEBSITE (learn more)
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35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!
Renowned website usability researcher, Jakob Nielsen, published results of his latest study. His test subjects used 139 websites. On average, they failed to find what they were looking for 35% of the time. Shockingly, 37% of users couldn’t even find company location details!
What was surprising was that users didn’t give up. They generally found the information they were after – but they found it at a competitor’s site!
So how do you stop potential customers falling into the hands of your competitors? Nielsen is right when he suggests user research. Yes, it’s imperative that know what your users need at your site. But what he doesn’t say is how to structure your website so it meets users’ needs.
There are two golden rules:
1) Write first, build later
2) Write to your customer
Write first, build later
The real message on most websites is in the writing. Make sure your contact information is visible, cost of your product is visible, and above all if they have to scroll then you may have too much information.
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