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posted on:
2/10/2012 9:06:05 PM EST
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Words To Avoid In Your Newsletter
salesletter, product, buy, internet, sales letter
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Studies has shown using certain words in a sales/news letter will decrease your sales up to 75%.
So, what are exactly the bad words you should never say in your newsletter?
1) Buy – This specifically asking people to take out their wallet and spend money. Bear in mind, most people surf the Internet searching for free and sometimes they need more time before considering buying your product. Whatever business you’re doing, using this word alone can destroy your business in split second. Instead of using the word ‘buy’, change it to ‘claim’ or ‘invest’. Ask yourself, which one sound better, “Buy this amazing product” or “Claim this amazing product.”
2) Learn – This will remind people back in the old days where they have to study and learn in 1st or 2nd Grade. Nobody wants to squeeze their brain out and learn something new on the Internet. Information on the Internet is just too huge. Nowadays, people want fast information and have no time to learn. Instead of using the word ‘learn’, it is better to use the word ‘discover’. “Discover 10 Easy Tips To Improve Your Golf Swing.”
3) Tell – You don’t have to use this word to explain the benefit of your product. People will not listen to you if they don’t recognize you. Study these two words carefully, “Let me tell you the secrets of becoming a millionaire” or “Let me reveal to you the secrets of becoming a millionaire.” Which one do you think that will make people keep on reading your newsletter?
4) Things – Using this word will not make your sales letter sound astonishing. It makes the sales letter very boring to read. This will make people lost their confidence in whatever you’ve offered to them. Instead of using the word ‘things’, consider to revise it to ‘tips’, ‘tricks’ or ‘techniques’. “Get these 5 great techniques right away” is far better than “Get these 5 great things right away.”
5) Steak – This word is what most marketers used to describe how great the product is. If you change it to ‘Insider Secrets’, definitely this will give people an urge to act right away. Consider these two words, “Click here to download your 7 steaks” or “Click here to download your 7 amazing insider secrets.” Which one would you like to click? Steak is used as a replacement for your product because you want to sell the sizzle not the steak.
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