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SELECTED PRESS RELEASE:
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posted on:
9/24/2011 8:26:44 PM EST
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Are You LinkedIn?
LinkedIn
 VISIT WEBSITE (learn more)
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LinkedIn has grown into one of the premier social networking sites. Don't let the professional presence scare you off. There are business minded individuals who understand the need for marketing.
It is desiged to help professionals connect with other professionals.
In addition to the standard posting and communication tools, LinkedIn also offers several tools and features that enable a motivated business owner to stand out above the crowd.
Here are a few of them to consider using to build your business and use LinkedIn to your full advantage.
Recommendations
According to LinkedIn, “Users with recommendations are three times as likely to get inquiries through LinkedIn searches.”
Ask anyone that you’re connected to on LinkedIn to recommend you and return the favor.
Recommendations go a long way toward establishing your credibility as a business owner and industry expert.
Answers
“Answers” is a special section within LinkedIn that allows people to post questions.
When you answer questions that are relevant to your industry niche and experience, it helps establish you as a credible expert.
And credibility, as you may well know, is a buying trigger because people buy from people they consider to be experts.
Profile
Recommendations are part of your profile. There are other essential ingredients to an eye catching profile. They include:
Awards
You can enhance your profile by using the “Add Sections” tab.
Under that tab you have a list of about twenty enhanced profile options that you can add to your profile.
Consider adding “Honors and Awards” along with “Publications” if you’re published, and certifications if it is relevant to your credibility and business.
Pictures
People are visual in nature and like to see what other people look like.
It helps them forge a personal connection to you so take a professional photo and add it to your profile. Now you are ready to get LinkedIn. Excerpt From Pam Lawhorne
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