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Sovazky Lee
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Sovazky Lee   My Press Releases


Published on 1/8/2014
For additional information  Click Here


1.Gain an advantage over your competition. You
should find one benefit your competition doesn't
offer and use it as your main selling point. For
example, if your competition doesn't offer free
shipping, you should find a way to afford to offer
free shipping. One way would be to charge other
businesses for inserting ads in your product package.

2.Design your e-zine so it creates multiple free
advertising streams. Ask readers to forward it to
people they know, offer ad trades, etc. For
example, you could say, “Forward this e-zine to
your friends or family.” Another example, “We
accept ad trades from other e-zines.”
3 Allow your visitors to subscribe to an update
e-zine. Anytime you make changes to your web
site they can receive an informative e-mail. For
example, you could say, “Sign up to be reminded
by e-mail when this web site is updated in the future.”
You could also subtly mention a product you are
currently selling.

4.Focus your articles on information the targeted
readers and e-zine publishers want. They will get
published more often, which means free publicity.
For example, if they are business e-zines, you want
to write articles about starting a business, marketing,
advertising, cutting costs, joint ventures, etc.

5.Use problems to attract online traffic. Find a
common online problem and use your web site
to solve it. People will visit and see your ads. For
example, you could say, “How To Accept Credit
Cards Without Forking Over Money For A
Merchant Account.” Another example, “How To
Get To The Top Of The Search Engines Without
Being Listed.”

6.Have an informative FAQ page at your web site.
Anticipate questions your prospects or visitors
may have; this will help improve your sales ratio.
For example, "Read our Frequently Asked
Questions first. It may answer your question and
save you waiting for one.” Another example,
“Check Out Our FAQ Page If You Have Any

7.Improve your negotiation skills. This'll improve
your business because you're always negotiating ad
swaps, supply prices, joint ventures, wages, etc.
For example, if you wanted to trade ads with an
e-zine that had double the subscribers you do, they
may not trade but if you offered the e-zine owner
an extra ad, they might.

8.Beat your competition by giving away a similar
product or service that they charge for. It could
be add-on products, warranties, servicing, etc. For
example, you could say, "Unlike our competition we
don't charge extra for batteries." Another example,
"Our competition charges up to ($) a year for soft-
ware upgrades, we charge $0!"

9.Build a larger online community by giving your
visitors bonuses for participating on your message
boards or chat rooms. Try free products, ads, etc.
For example, you could say, "Participate in our
online message board and get the FREE report!
How To..." Another example, "Get this free e-book
for just chatting in our chat room!"

10.Instead of starting an affiliate program, start a
referral program. Give people discounts and free
products for referring people to your site. For
example, you could say, "Get a free e-book
software for referring just 3 people to our web site."
Another example, "Refer just 2 people to our web
site to get a 20% discount on our new e-book!"

11.Offer free original content. It's important to give
your visitors information they can't find anywhere
else. If you're the only source, they'll visit your site.
For example, if you write business e-books you
know they are many of them out there, but if you
added an unrelated topic with the business content,
like science, it would be more original.

12.Give people free software. Most people like to
find good deals on software for their computers. If
the software is free, that is even better. For example,
you could say, "FREE Accounting Software!" You
could also use the software for viral marketing. Just
place your ad in the software and allow people to
give it away.

13. Hold free contests or sweepstakes. Most people
like to win things. If you can fulfill that need, people
will stop by to visit. You can also capture people's
e-mail addresses. For example, "Sign up for our
contest for a chance to win a new computer! You
will be notified via e-mail."

14.Provide a free web directory. Create a directory
of web sites on a popular topic that will attract your
target audience. For example, if you had a free
e-book directory you could advertise your web site
by saying something like "Get 1000 FREE E-books
When You Visit (your web site address)."

15.Offer a free e-zine. Most people love to get free
information that's e-mailed to them regularly. This
saves them time and money. For example, you
could say, "Sign up to my e-zine and learn about
(topic) every week for absolutely free!" Another
example, "Free Weekly Business E-zine - Save time
and money learning (topic)!"

16.Make your web site look professional. You
want to have your own domain name, easy
navigation, attractive graphics, etc. For example,
wouldn't it make you think twice about buying from
a free domain name web site? Another example, if
you get confused or lost at a web site, don't you
immediately click out of it?

17.Let people read your ad before they get to your
freebie. When you use free things to lure people to
your web site, list them below your ad copy. For
example, haven't you ever downloaded a free
e-book and read it right away without looking at
the rest of the web site?

18.Attract the target audience who would buy your
product or service. A simple way to do this is to
survey your existing customers. Another idea would
be to address them with their group name. For
example, "Dear Web Marketers..." , "Attention All
Gardeners - Listen Up!", etc.

19.Test and improve your ad copy. There are many
people who write an ad and never change it. Make
sure you get the highest possible response rate. For
example, run the ad you have ready and see how
many orders you get in a week or month. After that
change the headline or closing and see how many
orders you receive. Continue tweaking your ad till
you get the highest amount of orders per visitors or

20.Give people an urgency so they buy ‘now’.
Many people could be interested in your product
but they’ll put off buying it until later and eventually
forget about it. For example, "Order Before Aug
15, 2002, and get 2 Bonuses Valued at ($)!"
Another example, "Order Now! Only 1000
Members Will Be Accepted."

21.When you ship people the first product they
bought, insert a flyer or brochure for your back-end
product in the package. For example, if you're
selling a book about gardening, you could slip in a
flyer about a packet of seeds you're currently selling
into the box you are shipping.

22.Give customers a free subscription to a Customers
Only e-zine when they buy your product. You could
include your ad for your back-end product in each
issue. For example, you could say, “When you order,
you will get a free subscription to our e-zine about
e-books.” The customers will also see your ads
every week and that will increase their tendency to
buy again from you. Plus a free e-zine is a good
bonus to lure them to order.

23.Send your customers greeting cards on holidays
or on their birthday. Include a small advertisement
inside the card for your back-end product. For
example, the card could say "Happy Halloween!
To celebrate this holiday we are offering you 30%
off our new book titled..." Another example,
"Happy Birthday! For a gift we are giving a free
sample of our new book titled...If you like it, you
can get the full version for only ($)."

24.Tell your prospects that your product is easy to
use. People don't want to buy a product that they
have to read a 100 page instruction manual. For
example, "Our software is user-friendly, it takes you
step-by-step." Another example, "You'll get a simple
3 step instruction manual that walks you through the
whole scanner set-up."

25.Send customers a free surprise gift after they
order your first product. You could attach another
ad with the free gift for your back-end product. For
example, "Unadvertised Surprise Bonus! A free
copy writing e-book!" Then inside the e-book have
subtle ads for the product(s) you're selling. Above
or below each page. You could also mention them
within your content.

26.If you're selling an electronic product, like an
e-book or report, include your ad for your back-end
product somewhere inside the electronic product.
For example, on the last page, title page, index, table
of contents, glossary, etc. If you liked the product,
wouldn't you buy again from that company?

27.Tell your prospects how long you've been in
business for. People think if you've been in business
for a while, you have more credibility. For example,
"We've been in business for (no.) years!" Another
example, "We've been serving businesses since

28.Contact your customers by phone and ask them
if they were happy with their purchase. You could
tell them about your back-end product. For example,
"I'm calling to thank you for purchasing our (product).
I wanted to make sure you were happy with it and
tell you about our new (your back-end product)..."

29.Tell your prospects your product is compact or
light. People may want to take the product on a trip
or don't have much room where they live. For
example, "Our (product) only weighs (no.) ounces!"
Another example, "Our (product) fits inside your
pants’ pocket!"

30.Ask your customers if they want to be updated
in the future when you have new product offers. You
could have them sign up to receive e-mail or snail
mail updates. If they sign up this usually means they
really like and trust your business because they
know ahead of time all they will be getting are
product offers. These people will be the easiest to
sell to.
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