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posted on:
5/30/2012 11:03:53 PM EST
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Blogging Creates Expertise
blogging
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Blogging doesn’t come cheap, especially if you want to do it several times a week.
You have to come up with a good idea, create a great headline, write the post, hyperlink the appropriate phrases and words and sources, select some images to break up the text, select the right tags and categories and then hit publish.
Blogging doesn’t make you an expert but just through the sheer committment, research involved and the passion required to write often and regularly, that the expert label perceived or real starts to shine through. It is said that to become an expert it takes 10,00o hours of practice to be at the top of your game, whether you be a musician or surgeon. Blogging gets you noticed and positions you as a thought leader and consequently as potential customers read your blog posts and observe your committment and passion they brand you as an expert. The next logical step is that they trust you and want to buy from you.
www.jeffbullas.com/2010/02/13/why-blogging-makes-you-trusted-and-credible/
Most of us are humble enough and honest enough to not consider ourselves experts on any given subject. There is always so much to learn but good learners become experts in the process of learning. In the same way what we blog about with passion and thought makes us experts about that which we blog. That's a nice conundrum!
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