|
SELECTED PRESS RELEASE:
|
|
posted on:
4/5/2012 4:41:17 PM EST
|
Do You Feel Me?
social media content
 VISIT WEBSITE (learn more)
|
Talk About What You Know. Not About What You Sell
Repeat with me: The key is to talk about what you know, not about what you sell. At least for content that early stage buyers are looking for, and you really want to target this group. This is where opinions get formed. Here is where you have the greatest opportunity to frame the discussion and define the product category, as long as you provide good faith council. Everyone knows BS when they read it. This is not rocket science. Trusted, forthcoming advice is compelling content.
If "Content Is King", then what is "compelling content"? Compelling content is something written that is either informative, instructional, inspirational or simple entertaining. Before anyone will buy from you or join you in a business, they first want to learn and feel something from you. Talking about what you know and feel is the catalyst for compelling content and compelling content is the catalyst for sales and referrals. Compelling content has a high frequency energy to it that moves the reader to action, maybe to become your follower or business partner. Do you feel me?
|
|
BUSINESS OWNER COMMENTS:
|
leave comment
|
|
** You need to be a member of IBOtoolbox to comment. Click Here to create free account.
|