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posted on:
8/12/2011 1:55:41 PM EST
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It's Still All About Word Of Mouth
word of mouth, marketing, social media
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It’s Social, not Digital
Despite being in the online realm (insert all the stereotypes about the cold, impersonal Internet here), social media is all about the first word. Social interactions are about relationships, conversations and, above all, respect and trust. Violate a trust or fail to provide respect, and you gain nothing at all. You could even find yourself blackballed as your reputation flies out of control online.
There is no magic formula to social media success, just as there is no magic formula to being socially acceptable and friendly. It involves politeness, attentiveness to the interests and needs of others (not just your own) and participation in the social scene as a whole. That’s it – hard work, performed with an attitude of courtesy. It isn’t complicated, just slow and requiring attention
Word-of-mouth is still the strongest motivating factor in advertising. It’s the coveted Holy Grail. As you engage with others in social media, you are harnessing this power for your purposes. People who think highly of you will be more inclined to check out your website, and tell others to do so as well. Someone to whom you provide an answer to a particular issue that your brand covers might respond favorably to a request to link to you on his site. Traffic will build in the background, enhancing your standing. A conversation might lead to an interview with an online publication, or an advertising spot with a site whose owner you’ve had chats with. (Read Full Article at www.sitepronews.com/2011/08/11/social-media-management-quality-social-experiences/ )
Usually when we think of 'word of mouth" we are referring to offline promotions but even online there is "word of mouth" in the various social media used such as Facebook, Twitter, LinkedIn and many others, not the least of which is IBOtoolbox. Botom line is, successful online marketing is still all about "word of mouth".
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