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James Randolph
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James Randolph   My Press Releases

How Effective Is Your Sales Funnel?

Published on 10/5/2018
For additional information  Click Here

                         

                         IF YOU ARE AN ONLINE MARKETER

                      AND USE SALES FUNNELS, BEWARE RATHER

                      THAN BEWILDERED...

 

SOME STATISTICS INDICATE THAT THE CLICK THROUGH RATE DECLINES RAPIDLY DEPENDING UPON THE NUMBER OF ACTIONS REQUIRED TO GET TO THE FORM OR SALES PAGE.

 

A FUNNEL OF FIVE STEPS WILL BE MUCH LESS EFFECTIVE THAN ONE WITH TWO STEPS.

 

EVERY ACTION PEOPLE TAKE REQURES THEM TO MAKE A DECISION. BY THE TIME THEY DECIDE, MANY WILL DECIDE TO TAKE NO ACTION.

 

                           STEPS OK BUT WHAT ABOUT ATTRACTIVENESS?

 

AN ANSWER THAT SATISFIES A NEED IS MOST ATTRACTIVE. WE TOO OFTEN FOCUS ON HIGHLIGHTING THE FINE POINTS OF THE PRODUCT WITHOUT DEFINING  THE NEED THE PRODUCT WILL SATISFY.

 

IN DESIGNING THE SALES FUNNEL, WE SHOULD VIEW IT FROM THE PROSPECTS POINT OF VIEW AND IMMEDIATELY HIGHLIGHT THE PROBLEM YOUR PRODUCT OR SERVICE WILL SOLVE.

 

                           WHAT CAN ONE DO TO HELP FIX THIS...

 

HERE ARE SOME THINGS ONE MIGHT CONSIDER:

1. LIMIT STEPS TO BE TAKEN TO TWO(2)

2. PRESENT ONLY ONE SOLUTION TO YOUR PROSPECT

3. REQUEST THE ACTION YOU DESIRE FROM YOUR PROSPECT

 

iN ADDITION TO THE ABOVE ONE MUST BE AWARE OF THE IMPACT  OF THE ACTIONS TAKEN BY THE SOCIAL MEDIA PLATFORMS. MORE RECENT ALGORITHMS FAVOR AD POSTS AND LIMITS SPACE AVAILABLE FOR FREE SOCIAL CONTENT POSTING. 

 

IN THE END, THE EFFECTIVENESS OF ONE MARKETING STRATEGY DEPENDS UPON SEVERAL FACTORS BEYOND SALES FUNNELS. SALES AND MARKETING TRAINING ARE AN IMPORTANT PART. ONE MAY FIND HELP ON THE IBOTOOLBOX PLATFORM AS WELL AS OTHER RESOURCES.

EXPLORE TRAINING RESOURCES HERE...Click Here

 

 

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