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Lisa Yang
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Lisa Yang   My Press Releases

Does Facebook Have An Affiliate Program? Kind Of.

Published on 8/6/2017
For additional information  Click Here

With Facebook generating so much revenue through their Facebook Ads network, it has been a consistent question by affiliate marketers as to whether Facebook has an affiliate program and if so, how do you join it.

Just today, I received indication that Facebook is now offering a Facebook Ads affiliate program, or at the very least, we could call it a "referral" program.

How to Join Facebooks Affiliate Program?

If you are an existing advertisers and you own a page on Facebook that is being actively advertised, chances are you may have received a notification within your Facebook dashboard as I have today.

Here is a screen capture of the notification I have received.

From there, you can click on this and it will allow you to invite your friends to FB Ads to start their first campaign.

I would assume that FB is showing you a list of "friends" or "followers" that meet the following criteria:

  • Have an existing PAGE/Company profile on Facebook
  • Currently do not have any FB Ads campaigns set-up

Upon inviting, it just simply tells you that this particular individual has been invited.

I am not sure even where I go to track the results of these invites, other than the fact that I would assume that I would get a notification from Facebook if I earned a referral ad credit.

A little confusing and the referral program doesn't appear to currently have a management area, but this of course could be something that FB is considering and will implement in the future.

Facebook Ads vs. Uber Referral Programs, Lots of Similarities.

The current state of the Facebook ads affiliate program reminds me of the Uber referral program. If you refer a friend to Uber for the first time, you get an Uber credit you can use towards you next fare.

So this is in attempt to attract new customers, which all affiliate programs are, but they are taking the approach that this is more of a friend refer friend platform or business refer business platform. Neither of those really capitalize on the idea and the real value in attracting affiliates, the REACH they can offer and the clout that many have within any given niche.

Where I can see the advantages of this is on a small sale with newcomers to FB Ads that want to test it out, and those same people that can refer a few others to "test it out" (and can earn some ad money in the process). I don't really feel the Facebook referral program they have just rolled out is truly a viable "affiliate" opportunity, nor is it scalable as it indicates you can ONLY "earn up to $30".

This leads me to....

Do Any Other Advertising Networks Have Affiliate Programs?

That leads to the question, if ONE advertising network is offering this, are there others? The answer is yes.

BingAds.com, which is the advertiser platform for both Bing & Yahoo, has an affiliate program through CJ.

===> You Can View & Register to the BingAds Affiliate Program Here

I remember back to the old Yahoo Search Marketing Affiliate Program, prior to Yahoo being wrapped into BingAds.com. It was a really lucrative affiliate program and one we definitely leveraged within our campaigns. They in essence gave new advertisers an advertising credit of $50 (similar to what Facebook is doing) for trying their advertising platform.

In exchange for their affiliates inviting newcomers, they were also paying out $50USD commissions.

If you are in a niche where it would make sense to recommend BingAds or make sense to recommend Facebook Ads to your audience, then you could definitely consider leveraging the BingAds affiliate program as well as the Facebook Ads referral program.

 

Author: Kyle

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