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posted on:
12/21/2011 4:11:14 PM EST
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Business Mentoring - Making Product Claims Will KILL Your Business (Part 2)
business mentoring, network marketing, mentor,
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I felt a need to do another part to this post, because it is so important to the success of your business.
First of all, you've got to have a direct splash page for your #1, #2 and #3 selling MLM products. And please don't put a business opportunity attached to the splash page. You will literally drive people away from you.
People love to buy a product, but they don't want to be sold. They absolutely don't want to be sold. Make sure you have company-approved testimonial pages, so network marketing distributors don't have to make their own.
ONE Major Problem
The network marketing company doesn't offer these single product pages to distributors, so now the distributors on their own go out and create this stuff. They see in the Policies & Procedures that reps are 100% responsible for what they do in building their business.
So the company doesn't STOP you from putting ads out there that this product cures cancer, and all that stuff. They let reps make these wild claims. Why? Because the product sales are pouring in.
Some guy reads your ad and says, "My gosh! I'm bald. I want to grow my hair back, I better buy the product." Or somebody is dying of cancer, and you advertise your "cure." They say, "I better go get some." So they do.
The sales are pouring in. Meanwhile, the distributor's neck is on the line, because the company can chop it off it anytime - like as soon as the Federal Government says "Whoa! Hey, you guys are making product claims!"
Now, the company has to show the government that they have been going back and terminating distributors who make these unbelievable claims. Meanwhile, product sales in the company are skyrocketing.
The Company Is Making Tons of Money
So much money. They have to go build another bigger building, so they can be bigger than the next one on the block.
They have to have that. And then the 3rd thing these companies do is, they charge people for their back office. It does not cost them $39 a month for that website. It doesn't cost them FIVE bucks! But they charge the distributors $39 for their whole back office to look at your business center and your genealogy and to organize and so forth.
Companies like that are making $100,000 minimum a month off the distributor's backs. It's another profit center, just charging reps for the stuff.
But the company needs to create the pages, so the distributor won't do it. The company knows better than to put wild claims in there. If they do it, then THEIR neck is on the line. That way, the company is liable, rather than the individual rep.
The only reason to spend your time and working hard to build this business is to have it sustain you over your lifetime. Anything that puts you at risk should be eliminated from your game plan. So be sure YOU aren't the one making wild claims.
If YOU would like to get MLM tips and strategies to your inbox every week the click the link above and get the FREE MLM Newsletter now.
Terri Pattio
Mentor with a servant's heart
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BUSINESS OWNER COMMENTS:
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 | | Why thank you Tim for reading and sharing it. |
| | |  | | Great article as always Terri! Sharing this one:) |
| | | | | I needed to clarify some things, that's why I decided to write another part. Go IBOI spirit! |
| | |  | | And it was nice of you to do an other part! An other interesting Article. One I recommand to read.
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| | | | | Yes this is true Annemarie, that's why I felt compelled to put it out there. |
| | |  | | Terri, this is such important information for every distributor to read. With the internet marketing explosion, I think "wild claims" are too commonplace and unbelievable. But you need to protect yourself. A must share! |
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