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Dawn Meyers   My Press Releases

What Is Viral Traffic Generation? Part 3

Published on 4/17/2017
For additional information  Click Here

What ls Viral Traffic Generation? Part 3

Below are 10 techniques that you can use to bring traffic to your website. Whether there is a flood or a trickle really depends on your ability to give your visitors something they can use or enjoy. It is important to remember that your customers are not stupid. They will know whether what you are offering is something they want, or if it is a cheap advertising ploy. If it is, they will pass the word along. If it is not useful, they will leave your site and say nothing to others about you.

The key to all of these techniques is to give something that adds to the user's experience. This can be by offering useful information, telling them about something new and exciting, or something that is entertaining or humorous, but the key is to make it the highest quality possible.

With so much information on the internet that is just a click away, what you are offering has to be unique. This can mean being completely new, or it could mean looking at something old from a different and unique point of view. If your message does not touch them in some way, your message will not go viral. You may still get some traffic out of it, but that traffic will come the old-fashioned way, through hard work, search engine optimization, and daily on-going marketing efforts.

While for many people, going viral is a one-time accomplishment, others manage to see repeated success. When one of your messages goes viral, not only does it drive a flood of traffic to your site on a short term, but many of those people will become subscribers, which increases your daily traffic. If you can continue to write unique, compelling material, those people will be more than likely to return to your site and to tell others. The more eyes that see your message, the better your chances of repeating your viral success.

Viral traffic generation should not be used as a stand-alone technique. It needs to be a part of a larger marketing strategy. Many of the techniques by themselves may only send a small stream of traffic to your site. That is why you need to use more than one marketing method. One stream may not amount to much traffic, but several streams could be significant. As your message starts to go viral, these several streams could quickly become a flood.

Look through the list of items listed and think about which ones will work for you. Chances are, not all of them will work for everyone. Some of them will naturally go together, others will not.

The list is not meant to be a comprehensive list of everything possible. It is meant to be a tool; an example of things that have worked for others. As you read through the different techniques, keep thinking about your own business. It may help you to come up with other ideas on your own. Be creative. Modify some of the ideas listed and come up with something new that is unique to you and your business. The only limit to what is possible is your imagination.

12. Make it easy for visitors to refer others

Have you noticed the number of websites that include a button that lets you tell others about the site you are visiting? They are becoming more popular because site owners have learned that if you want your visitors to do something for you, you have to make it as easy as possible. If you want viewers if your site to tell others, it does not get much simpler than giving them a button to click.

The nice thing is, if you design and set up your own site, it is quick and easy to add the button. The hardest part is deciding where you want the button located. If you do not do any site design, it is a small cost to have a designer do it for you.

The button runs a small bit of code called a “tell-a-friend” script. When your viewer clicks the button it opens up a small window that allows them to enter their friend's email address and a short message so they can tell others about your site.

The power of this script goes back to what I discussed back at the beginning of this book; people will listen to what their friends and family say. There is a level of trust there that you can not come close to, at least not initially. That kind of trust is built over time.

13. Make It Easy For Readers To Email The Page To A Friend

Allowing your readers to send a link to your site through email is another way to encourage your visitors to tell their friends and family about your site. It is very similar to the tell-a-friend button in the way it works.

If someone likes your site, they have an option to click on a button that will open a window in their email program. The script the button activates will insert your web address in the message window of the email. They can then fill out the rest of the message and send your link to as many friends and family members as they like.

One reason this works so well is that the message comes from someone they already know and trust, not from you. The email will not get stopped by the recipient's spam filter, and there is a very good chance they will open it and read what it says

Like the previous method, it may not send a flood of traffic your way, but the traffic that does come is there because someone they trusted told them to check it out. They come to your site in a much more receptive state of mind, and more open to considering your message. They are there for a purpose, not just someone who is wandering through.

14. Offer A Digital Game Or Tool That Carries Your Message

Games are another thing that is very popular on the internet. I'm not talking about intensive multiplayer games that take place in a virtual world, just simple games that people can play at their desk on a break at work.

If you or someone you know has any experience using Macromedia's Flash, this can be an excellent way to get your businesses name in front of a lot of eyes. Like everything else, if you do not know how to do it yourself, all you have to do is look around and you will find someone who is willing to do it for you.

This is another area where being creative will serve you well. The game does not have to be an entirely new idea, but the more unique it is, the more interest, and traffic, it will generate. Do a search for “flash games” and you will see thousands of games that people can play without any downloading or programs to install. You can also see that all of the games are not entirely unique. Some are simply a twist on an older classic game, but there has to be something different for it to work for you. The internet probably does not need another version of Tetris, but a Tetris-like game with different shaped animals instead of blocks might get you some attention.

If your game catches on, there are quite a few sites that will advertise your game for you, and some that will even host a copy of your game on their site. When someone decides to play your game, you can put an advertisement about your business that they can see while they are waiting for the game to load.

One great example of using a free game for marketing is Peerflix. They created a game called “Paparazzi” that made fun of celebrities. The idea went viral and was quickly picked up by Entertainment Weekly, E Online, and most of the game sites. Within 90 days of the game's launch, it had logged over 2 million unique visitors.

The great part for Peerflix is that nearly 5 percent of those visitors made their way over to the main part of the website, which was the reason they created the game in the first place.

Another option is to offer a free tool or resource that people will find useful. While some of these options might cost you a little more to develop and host, if they get exposure and become popular, they are an excellent way to get people visiting your site repeatedly. Calendars, organizers, and reminder services are all ways to get your businesses name in front of your potential customers. Quirky screensavers are another great program to offer. Every time the user's computer sits idle for a few minutes, your message pops up on the screen. The trick is to put your message in a place where it can be seen, but it should not be the focal point. People are not interested in downloading your advertisement, but they will accept the advertisement as a small price to pay for something of greater value.

If your program works well and is seen as useful, users will tell other people about it, they will write about it on their blogs, and they will link to your program from their websites. That is what going viral is all about.

The great part about both of these options is it gives you repeated visibility. Marketing experts have determined that on average it takes being exposed to something at least 7 times before people will act on it. The more often people see your message, the more likely they are to do something about what they see. Advertisers and politicians put their message in as many places as possible so people will get exposed to it multiple times. That is what gets people attention.

15. Offer An E-Comment Or E-Card Service

Social networks have become an extremely popular way for people to stay in touch with each other. If you have not been to MySpace or FaceBook, it is worth a look around. While a lot of the publicity these sites have gotten is because of the teens and college students that use them, businesses have discovered they are a useful way to build their networks as well.

Some of the sites are very bare-bones, but some of them are quite elaborate. One thing most of them have in common is a place for visitors to leave comments. Many times these comments are text messages back and forth between friends, but some of the messages are small digital pictures and graphics with a prewritten message.

There are websites that provide these e-comments free to their viewers. If you see one you like and want to share with a friend, you can copy and paste a small line of code into your friend's comment box, and the e-comment will appear.

When you look at these e-comments you will notice that on every one there is a company name or web address at the bottom. Most of these graphics are clickable links that will take the viewer back to the website of the person that created it. If your e-comment is attractive or quirky enough, social network users will start sharing it with their friends. When their friends (or their friend's visitors) see the graphic, they will click on it to see what other e-comments you have to offer.

While many businesses are using these services to build their networks, the majority of users are teens, young adults, and women. If your business is aimed at adult men, this method may have limited success, but if you are marketing to the younger generation, you can bring a flood of traffic to your site with this method.

A similar service you can offer is free e-cards. People are always searching for cards to send to friends, family members, acquaintances, and co-workers. They are easy to use and have maintained their popularity over the years. These cards come in several different varieties; with or without music and static or animated. Some are very simple animations; others are very elaborate Flash animations.

Once the person finds the card they like, they can fill in the message box, add the email of the person they are sending it to, and press the send button. An email is sent telling the recipient that their friend has sent them a card, and it gives them a link to click that will allow them to view the card.

The person receiving the card gets a message from a friend to enjoy and a small line telling them who sponsored the card. Because you are hosting the card service, the viewer is already at your site. You just have to give them a good reason to click the links that will take them where you want them to go.

In early 2006 job listing service, CareerBuilder.com launched a program called Monk-e-mail. With the click of a mouse, you could choose which chimpanzee you wanted to use with your card, then personalize that chimp with different clothing, glasses, hats, and backgrounds. Users also had the option of writing or recording their own message, and even had a text to speech functions that allowed the chimp to deliver your message. As an extra bonus, when you move your mouse around the screen, the chimp follows your movement.

Within 3 months of launching, over 14 million monk-e-mails had been sent. The kicker is that CareerBuilder spent no money in marketing this service. In the first week CareerBuilder sent out 1,500 monk-emails to employees and agencies, and word of mouth did the rest. Monk-e-mail was so original and quirky that the buzz quickly spread across the internet, and even made it to the mainstream media outlets.

You do not need to create a program as elaborate as monk-e-cards, but it does need to be creative and unique. If you do digital photography or graphic art, this could be a very good way to use your talent to build traffic to your site, or you could hire a freelance designer to create your cards for you. Do a search for e-cards and you will get a good idea of the types of designs people are using. As always, quality and uniqueness are an advantage.

16. Build A Community

One of the reasons for the ever increasing popularity of the internet is that it allows like minded people to get together from anywhere in the world. From sports to politics to gum wrapper collectors; if it is something you are interested in, chances are very good that you can find
someone who shares your interests.

Take a look at Yahoo Groups. They host hundreds of thousands of different groups from around the world. A search for “viral marketing” groups brought a list of 360 different groups.

While I'm not suggesting you try to become the next Yahoo Groups, it does demonstrate the desire for internet users to get together with people who share the same interests. One method you could consider to take advantage of this is to host a forum on your website. Find an area of interest that is related to your business, and set up a forum on that topic.

Allow your users a way to leave messages in the forum, or contact each other using email or an instant messaging program, and maybe even set up chat rooms where they can engage in active discussions. As the host of the forum, you could help answer any questions, which will help to further establish you as an expert in your field. You would also help moderate discussions, and share new and interesting information.

Encourage your users to participate. Give them the ability to share ideas and to establish themselves as experts. Make it a safe, friendly environment where they can share their opinions (within reason). If your community stays active, it will continue to grow, and some of the community members will become customers.

You can find some very good forum programs that are available for free. Download the program and upload it to your web host and you are up and running. Many of the web host companies have software as part of their hosting packages geared toward building communities on your site. They make it very easy to set up forums, chat rooms, guest books and more.

Building a community in this way will bring people that are interested in your line of business to your website. Once they are there, it is easy for them to look around at what you have to offer them. Because they are already interested, it is much more likely that they will take advantage of what your business offers.

17. Write Articles For Ezines And Article Publishers

I mentioned earlier that people are more likely to listen to someone that they consider to be an expert. Why can't that expert be you? If you know enough about a topic to build a business around it, you are an expert. All it takes is a little marketing to convince others that you are an expert.

One method of establishing yourself as an expert and gaining some exposure for yourself and your business is to write articles for ezines and article publishers. You write an article relating to your business and then post it to one of the online publishing services. When people read your article, they see your name and assume you know what you are talking about. The more different places you can get your name and the name of your business, the better that chances are that people will begin to remember you. Over time with multiple exposures you begin to build brand recognition.

There are two different ways online article publishers let you get your name out. Some sites, like ezinearticles.com, let you put a short 1-2 sentence “About the Author” section at the end of your article. You get the opportunity to put together a brief statement about yourself and your business, and a link back to your site.

Sites like Associated Content and Helium will have a content producer's page that will allow you the room to write quite a bit more. You can talk about yourself, your business, and why the reader should believe what you say. You can also include multiple links that will lead the reader into your site.

When readers click on the link to come to your site they are what marketers refer to as “pre-qualified”. They chose to be there based on the information they read. They were not tricked into visiting your site, and they were not pressured to go there by spam emails. They are there by choice, and that makes them more receptive to your message, and increases the probability that they will purchase your products or services.

Beside the traffic that comes to your site directly from your article, if the article is really good it may end up on one of the social bookmark sites like Digg, Stumble Upon, or del.ico.us. If your article gets ranked in one of these sites, it can bring a lot of visitors to your site in a very short period of time. That burst of visitors might last for only a day or two, but it could also linger in the top rankings for days or weeks.

Another side benefit of writing articles is that they can provide a small amount of residual income to you. Many of these sites offer revenue sharing that will give you a small portion of the advertising that the article generates. The amount you get per article usually is not very much, but enough articles over time can add up.

18. Employee evangelism

The best advocates you have for your business are already on your payroll. Your employees already have a vested interest in getting the word out about your company. If you succeed, they get to keep their jobs, but if you fail, they may find themselves unemployed.

Your employees know your business like no one else does. They can discuss the ins and outs of your business, and tell others why your product or service is superior to the competition. Enthusiastic employees will spread the word to family, friends, and colleagues about your company, and you do not even have to pay them anything extra to do it. It is part of their normal conversation with people.

Back in the early days of the computer industry, IBM ruled the world of technology. A lot of computer companies were trying to get their legs under them, but IBM was the king. One of the reasons IBM was able to continually withstand the ever increasing competition was that they understood the power their employees had to market the company. They had a ready-made marketing team made up of engineers, secretaries, accountants, and programmers. By harnessing that power they were able to build a stellar reputation in the computer industry.

From the day they were first hired, IBM employees were taught how to be advocates for the company. They were trained in the company's values and were shown the quality of the products they were helping to build. They bought into IBM's corporate culture, and they, in turn, shared what they knew with anyone who would listen. The technology world heard the message so often, and from so many different people, that they never questioned the fact that IBM was the best.

The key to success is your ability to assemble a loyal dedicated workforce. If you can do that, then you have the potential to tap into some of that power as well. Turn your employees into a marketing team and let them spread the word about how great your company is. If they truly believe it, their enthusiasm will become infectious. People will believe what your employees say because it is obvious that your employees believe it themselves.

19. Set Up An Affiliate Program To Let Other People Market Your Product Or Service.

If you have never thought about using an affiliate program to sell your products, you might want to consider it. There are thousands of people on the internet that want to be able to tap into the online sales, but they do not have a product to sell. If you allow them to sell your product, you can have an unlimited amount of sales people marketing your product on a commission only basis.

The easiest way to set it up is to use one of the affiliate marketing sites like ClickBank or Commission Junction. There are several programs around, so you will have to do a little bit of research to find one that is appropriate for your product. For instance, ClickBank specializes in digital products. If you are selling an e-book or a downloadable software program, this might be the program to use. Commission Junction specializes more intangible products.

For a small fee, usually a percentage of the sale, these programs will do all of the work for you. They will list the site in their searchable database where people interested in selling online can find you. If they are interested in what you are selling they sign up and become and affiliate sales person for you. They are assigned an affiliate code, and when someone goes to your site using a link containing their code and makes a purchase, that affiliate gets the credit for the sale. The affiliate program tracks all of your sales processes the transaction and makes sure the correct sales person gets their commission.

There are pros and cons to using an affiliate program to sell your products. On the plus side, you have a motivated sales force that actively markets your product on the internet. They do the work and take on all the expense of getting your message out to your customers. With a sales force of a hundred or even a thousand people, it does not take very long to reach a very wide range of potential customers. Even if people do not click the link to go to your site, it still helps increase your name recognition.

On the negative side, while it does not cost you much in terms of out of pocket expenses, there is a significant cost involved. In order to convince someone to bear all of the expenses of marketing your product, there has to be ample compensation for them. Commission rates of 50 percent of the sale price are not uncommon for digital products. The rates for tangible items are lower, but they are still high enough to make it worth your affiliate marketers time and effort. The high commission rates will significantly lower the amount of profit you make on each sale. You can make up for this decreased profit with increased volume, but you have to keep a close eye on your costs to make sure you do not lose money on the transaction.

20. Write Press Releases

Like many websites, newspapers need content. A lot of newspapers, especially smaller local newspapers, have a hard time coming up with enough fresh content to fill all of the space they have. With limited budgets, they do not have the staff needed to come up with fresh material every day. This creates a great opportunity for you.

While papers are not just going to give you free advertising, they will allow you to write an article about something that your businesses is doing, especially if it involves a service or a community event. The newspapers understand that they are allowing you to advertise in exchange for the free content, but it cannot be blatant advertising.

All you have to do is write the article, making sure you mention your businesses name, and list your web address so they can get more information. You just have to make sure the piece is well written, and that your business is doing something worth telling people about.

Not only does this get the name of your business out to the community, but it also helps enhance your reputation. Even without knowing you, people will make a judgment on whether they like you and can trust you. By building a positive reputation as someone who is active in the community, it makes it easier for them to like you, and by extension, your business.

21. Take Your Marketing Offline

Believe it or not, there are still people out there that do not get all of their information online. They use the internet for business or email, and occasionally will shop online, but if you want to reach them you will have to do it offline.

There are a lot of ways to make people aware of you offline. Some are better than others, depending on your business, but they all share a common purpose with the online techniques; get your businesses name front of as many people as you can, as often as you can. Sales people use the term, “It's a numbers game.” If more people get exposed to your message, more people will go to your site. More people at your site will mean more sales.

From pens to calendars to neckties, company names, logos, and websites appear everywhere. Some companies have built a strong enough brand that people will pay to wear their logo. Coke and M&M's are just two of many corporate brands that people proudly display.

There is a small sporting goods store I know of that prints and gives away hundreds of shirts every year. Anyone even remotely involved in local sports has at least one shirt from this store. At any casual event in town, at least one person will show up with a shirt bearing that stores name and logo. I have seen pictures from as far away as the Dominican Republic wearing one of those shirts. Anyone new in town or from any of the surrounding towns quickly learns where to go for their sporting goods.

A quick search online will give you a wide range of companies to chose from that specialize in providing promotional materials. There is a wide range of quality, price, and products to choose from, so depending on your budget, you should be able to find something that matches with what you want to accomplish.

The key is to get your name and your website address noticed as often as possible, and in as many different places as possible. Do not limit yourself to the items that were mentioned here. If you think it might be a good idea, try it and see. You might strike gold in areas where others have tried and only found limited success. It all depends on you, your product, and your ability to catch people's attention.

Using viral traffic building techniques is a great way to bring a flood of traffic to your site. Some of the methods in this book will be a perfect for you and your business; others may only have a limited use, or not be useful at all. It all depends on what you want to do with your marketing. You have to decide which one will work best for you. The danger is to start trying to build a viral marketing campaign before your website is ready.

It is natural to be anxious about getting people to come to your website, after all, that is the way online businesses make their money, but if you are not ready, you could lose a great opportunity. Many businesses try repeatedly to get their message to go viral with only limited success. Even those marketers who are very successful at it will tell you that it does not happen every time.

You need to be very clear about why you want people to come to your website, and what it is you want them to do once they get there. Are you selling a product or service? If so, make sure your sales letter is compelling enough to get the visitor to respond to your sales pitch and make a purchase. If you are relying on pay-per-click advertising, you need to make sure the content on your site is interesting enough that your visitors will return to see what other things of interest are on your site.

Take a good, objective look at your website. Once the traffic comes, what will they do when they get there? You have to make sure your design is right, your website is easy to navigate through, all of the links are working, and your message will convince people to do what you want them to do.

A final reminder; any one of these methods are not meant to be used as the only marketing you are doing. They should be used as a part of a larger marketing campaign. Everything you do to spread the word about your site can bring you traffic. Only a few of them will ever go viral, but each of them has the potential to send traffic to your site, even without going viral. Do not waste opportunities waiting for something to happen. Continue working on building traffic to your site, and being ready when the traffic arrives.

Be prepared. When one of your marketing techniques does go viral, hang on for a wild ride. It will all be worth your efforts.

Dawn Meyers or any company is not responsible for the actions or results of any persons reading or following this content.

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