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Social Signals Google Confirmed: No More Backlinks for Search Engine Optimization

Published on 3/12/2017
For additional information  Click Here

Social Signals
Google Confirmed: No More Backlinks for Search Engine Optimization

Chapter 1 Introduction

If you have any idea on how search engine optimization (SEO) works, I am pretty sure you have come across the term backlink.

For all you newbies in the realm of SEO, you may be unfamiliar with the term and probably unaware of its importance. Backlinks have earned a reputation for being one of the most important elements of SEO, and considered to be an integral part of the whole process.

A backlink, also known as an inbound link (IBL), is simply a link or URL that directs you to a website. The number of backlinks indicates the popularity or significance of a certain website. They are essential in SEO because certain search engines give more recognition to websites that have a good number of backlinks pointing towards them and identify these sites as more relevant than others in search page results.

All of this has changed, however, and search engines have developed more complex algorithms for more sophisticated methods of website optimization. Being more relevant has become more of a big deal for SEO, forcing optimizers to use more fitting keywords in their content.

This has transcended from quantity to quality, and the phrase "content is king" the one thing still constant in the race for search engine supremacy.

Google has since been on a quest to find websites with fresh and relevant content through their leading search engine. Even during its early years, the company has stressed how finding fresh results was important to their service. Up until now, Google continues to stress how important it is for them to find fresh content, making it vital in search engine optimization.

In the same regard, social media has continuously made a huge, impact to search engine optimization. For the most part, people are increasingly inclined to share new and relevant content on social media websites by posting links, leading others to fresh content more than any means thought possible.

These are called social signals, and making use of these is now the easiest and most popular method of directing people to websites, increasing traffic, and at same time search ranking.

Chapter 2: What Are Social Signals?

In a nutshell, social signals are links on social networking profiles that connect people to your website. Search engines are continuously evolving and have added a few social search features through the years, putting greater emphasis on social signals now than ever before.

Finding out if search engines prefer social signals and traditional links are practically pointless. Search engine optimization campaigns with a high chance of success are those loaded with fresh and high-quality content, including an assortment of natural links and social signals. All this makes a website profile that has both links and social signals give you the best search ranking results.

Link building has been widely discussed in a good number of high-quality posts over the Internet, with social signals enjoying less acknowledgment and coverage. The question of how to use the major social media websites as a method of sending out social signals for the further benefit of your website comes into play. However, it is worth noting that it is still unknown if all of these factors are considered essential in the ranking of your website in search engine results.

Facebook

It’s probably safe to say that Facebook is one, if not the most popular social media platform used today. It has an immense user base and claims the top spot in popularity rankings. While it may not be regarded as a very effective means of directing traffic towards your website, the possible social signals it offers are worth considering.

Facebook shares and likes have been proven to be important because they are a good indication that users not only view your content but share them with others in their network and bookmark them for future reference. User comments are also good signs that your readers are involved in the discussion you instigate. All these factors—comments, likes, and shares—help improve the weight in the social ranking of your website.

Twitter

Twitter has earned a reputation as an efficient marketing social media tool for both businesses and websites. A well-written Tweet that appeals to a good number of people can explode and go viral in short span of time. The limited number of characters used in Tweets has helped the platform’s popularity among social media netizens.

The number of Tweets user posts may not be beneficial in terms of social ranking factors. And in the same regard, a user’s number of followers is less important than the social status of one’s followers. It is more likely that retweets, mentions and links posted have a huge impact on one’s social signals, so aim to write Tweets that are popular with a large group of prominent users.

Google Plus

Google Plus is the most recent social media platform among the three, and its association with Google gives it more importance above any existing social media networks out there. With the rate how its user base quickly expanded, it is unwise to disregard the search giant’s own social media platform.

A digital vote of +1 on your page is considered as an affirmation of a post or page, but it’s the user’s social media status that can influence your ranking. Likewise, shares and adds by high profile users have greater weight to social signals. It is also believed that the rate your content spreads bears more significance, considering the amount of control Google has over the social network.

Other Social Media Platforms

There are other social media networks out there, but the popularity of these three trumps everything else. Although, there are niche social media websites where you can focus some amount of effort. Linked In has proven its worth to business users and professionals alike, while Flickr and YouTube are perfect platforms for their respective themes. The newest kid on the block Pinterest has also covered some significant ground and has proven invaluable in marketing, especially in search engine optimization campaigns.

Chapter 3: What Google Says About Social Signals

Google introduced its Social Search feature back in 2009. It’s the search giant’s added service that provides views of customized search results on people in your social network.

However, it was only recently that Google has mentioned anything about social signals as part of the company’s search ranking feature. This is evidence that they are playing close attention to social signals both on and off their proprietary social media websites.

In spite of the initial arguments that revolved around the subject, social signals are essential in the current process and are even considered as the future of search engine optimization. Google Analytics has already included social media data as part of their search ranking factors. What they might not be saying is becoming apparent in search engine ranking results: social signals are now part of the equation.

Over time, search engine optimizers are learning what works and what doesn’t. At this point, we already have a good idea how social signals work in Google’s search algorithms. This is pretty exciting stuff for the field because Google has once again leveled the playing field by making sure that you can be rewarded by creating high-quality content on your website.

People are now starting to question the efficiency of backlink building, asking how they can get traffic if they can’t build links like before. What they have overlooked is the growing power of social media. It is now possible to acquire huge amounts of website traffic through them, even if your website went live just a few hours ago.

Producing the right kind of content, one that can be shared, is what counts. People will want to share them, regardless of where it came from. And through sharing, content can become viral.

The sharing starts with one person, and people in the network will read and some will share until the number of shares exponentially increases, giving the needed traffic to the website containing the content. It’s that simple.

Always keep in mind that the better the content, the higher the possibility it’s going to be shared, so it doesn’t really matter if your website just went live yesterday. If you can create high-quality content that’s worth sharing, it’s easy to get a huge number of visitors in a day.

Chapter 4: How Does Google Gauge Your Website’s Social Signals?

After Google launched its Social Search feature and Facebook decided to jump into the search business with its Graph Search, it seems like the time of social search engine optimization, or social SEO is at hand.

Measuring the success of social SEO can be difficult because there are a lot of variable performance indicators to gauge. Google aims to deliver search results that are most relevant to you, based on behavior, location and social network. When you perform a search, the results are patterned to your personal habits and location. Google Plus members who are also logged into Google services, like Gmail, will have results influenced by their connections.

Keep in mind that although social signals won’t be able to put you on top of the rankings, effectively using them as part of a larger content strategy can result in wider exposure, linking more people to your content. This process will inevitably help you be on top in Google search rankings.

Tweets, Google +1’s and Facebook Likes are social signals that can help you become visible in search engine results and get your website content indexed immediately. This type of online social activity can direct organic search towards your website and increase traffic.

To gauge this, your content considered as highly shareable material should first be defined. This will differ based on nd can be from content found either on landing pages or product pages. Ask yourself, which content is likely to be read and shared by fellow users through social media?

The best indicator that you’re doing a good job in effectively utilizing social media to send your social signals is how engaged the people are regarding your shared content. A steady increase of Facebook Likes, comments, favorites, retweets and + 1’s indicate that your content is of high quality and interesting, your website is ideally optimized for sharing and you’re promoting to engaging, quality readers.

One other way in which Google gauges a website’s social signal is via traffic provided by social referrals. By promoting your content through various social media, you get to increase the social signals of your website. This can be done by a promotional tweet from an influential user with many followers, which will surely bring more traffic to your website. Google gives more weight to this kind of social signal.

Chapter 5: Who Are the People That Can Impact Your Site Traffic?

Website traffic is gold in search engine optimization. Simply put, website traffic is the number of people who visit your website at a given time. These people are the driving force of your website’s existence in the first place, regardless if you’re selling a product, a type of service or simply want an audience.

Gaining a regular following is the aim of every website owner. There are the types of traffic you get and the different people who give rise to your website’s success.

The people who can impact your website traffic can be classified into two types: first are the targeted visitors from first-time visits, and second are those persistent or regular website visitors. In the world of social media, influence it what drives traffic to your website.

You may own the most impressive and most useful website out there, but if people don’t know about it, all the effort you put in creating it will be useless. You need to reach out to your target audience. There are a few methods to do this, but first, you need to identify your target audience.

There is no doubt about it that social media has a huge impact in driving traffic to websites. This makes the people in your social media circles valuable resources and, of course, a primary target. Facebook friends and Twitter followers are the most important people to send out the essential social signals regarding your website.

Experts say that if you aren’t social online, you won’t be getting any business. According to Facebook statistics, there are 665 million daily active user accounts as of March 2013, making it a goldmine for website traffic.

Create a Facebook profile page, Twitter and even an Instagram account of your blog site or business. Make sure the social media profile of your website is complete, including pictures and about information, and start adding all the social media users you can connect with. You can start with your friends and move up to more influential users for a wider audience.

People in the same niche or interest your website is about can also have a huge impact on your website traffic. They are the people that are most compelled to move that pointer and click on the link going to your website.

If you blog about food and travel, it would only be right to seek out the people who are into the same interest as yours: backpackers and foodies. Drum up interest in your website to get their attention, and post quality content to lure them all in and gain both new audience and a regular following.

Chapter 6: How People Can Recommend Your Site

There are many ways how people can recommend your site to drive more traffic into it. Thanks to social media, it is now a whole lot easier to do this, helping your reach a larger audience that may include a number of influential users.

Because of the social media explosion, popular social networks like Facebook, Twitter, Google Plus and Pinterest have skyrocketed to fame, automatically becoming the battleground for online marketing supremacy. This has also changed the game, with recommendations becoming much simpler by just a few clicks of the mouse button.


Facebook Likes Facebook has become the pinnacle of online marketing, transforming it into a tool, unlike anything we’ve ever seen. The one thing that sets it apart from other social media is the positivity it entails in online marketing.

A Facebook "like" is one of the best and easiest ways people can recommend a website, and this carries a positive branding that can easily translate to others. The act of liking has a huge and deep impact, with a quantifiable effect on your website’s traffic.

Twitter Retweets another easy way how people can recommend your website is through a retweet. Twitter is probably the second most popular social media platform next to Facebook and has the most influential active users to date. Retweeting is a great way to share and recommend information, ideas, and websites, bringing in a good amount of traffic to your website.

Traffic can be gained by just a simple retweet. The best way to achieve this is by tweeting your website link to one influential Twitter user with a huge following. Make sure your tweet can spark interest and is worthy of a retweet. If you get a retweet and it is seen by the influential user’s followers, imagine the spike in the number of visits you get to your website.

Google +1’s Not to be outdone, the search giant’s own social network included an affirmation and recommendation of posts on its pages. Similar to Facebook’s "like" feature, Google Plus’ +1 works the same way, with the company including this in its algorithm to impact search ranking metrics. The same content requirement is needed for people to recommend your site and gain a +1 make it interesting, relevant and useful.

Other Social Media Networks Other popular social media networks can recommend posts with the same principle: by sharing. Pinterest, Instagram, and Flickr mainly use photos, and to get a repost, share or like, all you need to do is upload interesting pictures that can grab a user’s attention and decide it is fit for sharing.

The same goes for social blogging sites like Tumblr. Remember, if it’s worthy of recommendation, it is going to be shared by any means available.

Chapter 7: The Problems with Managing Social Profiles

As with any functional tool, issues may arise regarding its use or misuse. The increasing popularity of social media presents interesting issues for people who want to use them for personal and professional purposes.

Should a user maintain two separate accounts each for a different purpose, or merge both and use only one? Of course, the answer entirely depends on how you utilize the social network and what kind of information you want people to know.

First of all, social media users should be familiar with how it works. The improper use of social media can lead to disastrous consequences. Take the case of former US Rep. Anthony Weiner. He had a fairly large following on Twitter, letting us assume he knows how to handle the medium.

To those who are not familiar with the incident, Mr. Weiner took a racy photo of his private region in a certain state of arousal and sent it to a female follower on Twitter. He had the intention of sending the photo as a private message using Twitter’s "Direct Message" feature.

Unfortunately, he pressed the wrong button and sent the photo publicly for all his followers to see. The consequences were nothing short of catastrophic.

Privacy has also been a hot issue since the inception of social networks. For personal accounts, it is important that people only post appropriate information on any type of social network. This covers not posting those photos from last night’s frat party and not tweeting anything when in a foul mood.

Right now, managing your social profile has become even more relevant, with survey results suggesting that your profile can affect your chances of employment.

Tech companies’ current hiring process now includes background checks on the social media accounts of potential employees. More than ever, it is now important to know how to build a positive social media profile that can help you land that job.

For good social profile management, there are a few rules you need to follow to avoid any unfortunate incidents. In using Facebook, it would be safe not to post anything embarrassing.

Think: If anything about you is fine to be published in the newspaper, then it’s okay to post it on Facebook.

Avoid using the medium to post any negativity on your profile page, like venting or ranting about how bad your life is, your job, your family or friends.

This goes the same way for business or blog profile accounts. To draw traffic to your website, positivity always rules.

The best way to work around this is to toggle the privacy controls, so you can choose which certain groups of people can view all your posts.

The bottom line is, decide on the purpose of your social media account. In doing this, you can also decide on who can access or view all your social media activities and who can interact with them.

This frees you from totally sanitizing everything you post because doing so takes away the creativity and personality from your profiles. Always remember to try to be positive in managing your profiles and everything will work in your favor.

Chapter 8: What Is TaleOut?

Now that we know how much of a huge impact social signals are to increase the ranking of your website, there are ways to use them to your advantage. What better way to make good use of these social signals than by exploiting them? But how can you manage your social media accounts the right way to boost your rankings?

This is where TaleOut comes in.

TaleOut is a plugin used in WordPress that can assist a user in sharing content across multiple social media platforms like Facebook and Twitter. This helps users create and manage social signals, which boosts SEO ranking.

Facebook likes and shares help you get higher ranking in search results. This means that the more likes and shares you have, the higher your ranking goes. This rings true not only on Facebook but also on other social media networks like Twitter, Google Plus, and Pinterest.

If you optimize your social media updates so you could gain the most shares and likes, you will have to do all this on all your accounts when posting your website links. TaleOut does this for you.

But first, the facts:

American Internet users spend more time on Facebook than any other social networking site. This has made Facebook earn the reputation as the most popular social media platform so far. Since 2011, users in the US have been spending more time on Facebook than they are actually searching for stuff on Google.

The fact is Facebook has dominated the Internet, even surpassing Google and Yahoo. And it looks like Facebook is still at it, without any signs of stopping soon.

Many online marketers and SEO experts agree that social signals are now at the forefront of search engine optimization, taking the place of backlinks as a search factor. Google has even confirmed this little piece of information. However, generating social signals is a lot harder than you think.

These are the reasons why it is a smart decision to take advantage of TaleOut.

Chapter 9: How TaleOut Can Help You with Your Profiles

Many users who want to establish impressive social signals to improve their site’s ranking maintain more than one social media account. There are a few things that need to be done to generate good social signals: collect content; curate it to make sure it’s high quality; set dates to schedule posts on every single social network and manually post them with an accompanying message.

Yes, it can be time-consuming and a lot of hassle, and you’re not even sure if you’ll be getting a boost in your social signals.

The main objective should be gaining traffic to your website using your social networks. TaleOut can help you do this automatically, with just a few clicks of a button.

With the help of TaleOut, you can generate social signals automatically. It will help you revive old content, redistribute traffic to your website, get all the social media traffic you need, direct them to your website, and even dramatically increase it.

To generate effective social signals on Facebook, there are a few things you have to follow to get it right:

1. Include a photo in your Facebook post. It usually helps get you those shares and likes.

2. Have your audience participate in the conversation. Include text and ask questions about what they think so you could get their feedback or opinion on the matter.

3. Don’t hesitate to ask fellow users for a like, +1, retweet or share. Going straight to the point works wonders.

4. Determine the best time when your target audience is active on your social networks and post.

5. Repetition is key. Post your website’s link regularly, but be careful about posting old content.

6. Short posts can be more attractive to other users, and this is the reason why Twitter is so successful.

These essential tips are pretty good, and they can surely help you generate social signals for your site. And what’s better is all this can be done by TaleOut without doing much because it’s all automated.

You’ll be getting traffic from your social networks and direct it to your website real quick and easy. All you have to do is download the plugin, connect your website to all your social networks, sit back, relax and have fun while you reap its benefits.

You decide which social networking sites you connect to your website and choose which of your posts go where. You can customize the settings accordingly, so you have total control over all your posts. This helps you organize what you put on your social networks and avoid unrelated topics.

The plugin’s fantastic features include

1. Add or remove social network profiles with a few clicks of the mouse button.

2. Select which Facebook or Twitter accounts you want your content to be posted.

3. Exclude the social media accounts you don’t want your content to be posted.

4. Edit your profiles and preferences anytime on your WordPress or TaleOut dashboard.

5. View all your activity’s history.

As you can see, everything can be done automatically. This makes the job easier, helping the users get optimum results on their social signal generation.

Chapter 10: Conclusion

It seems that social signals have taken over link building as an effective method for search engine optimization. Liking and sharing have become increasingly dominant factors in climbing the search rankings.

Updates in Google’s algorithms have given more emphasis to functionality and quality of content, telling us that a visitor’s satisfaction, not only the sheer volume of visits, can determine a site’s search ranking.

It’s conclusive that the importance of social signals is now the new "links", revolutionizing how search engines rank websites in their page results.

One has gained the upper hand in the battle between quantity and quality, with quality gaining supremacy. This has turned SEO strategies into a totally different ballgame, with small businesses being forced to make a few changes.

1. Post interesting and original content

2. Use good keywords

3. Add social media sharing buttons

4. Establish social networks and engage with other users

To generate social signals for your website, sign up and create a business site on the follow social networking sites:

1. Facebook

2. Twitter

3. Google+

4. Pinterest

5. Instagram

6. Flickr

7. LinkedIn

8. Reddit

9. Digg

10. StumbleUpon

There are more, but you only need to sign up for a few with the most quality users. Keep in mind that the most important social network is Google+ for obvious reasons.

Many might say the search giant would want to have total control over your content, but if you think about it, Google just has better access to all the data on their own sites and services than any other. But just to be safe, go for Google+ and other sites, too. Either way, all your social media will be tracked and count them as social signals.

Once you have existing accounts for your website on the essential social networking sites, you may start generating your own social signals. You can do this by engaging in interesting exchanges or starting conversations about topics related to the industry of what you are trying to market.

Always keep in mind that social media platforms are not used simply to advertise your website; it is an avenue where you must engage and interact with other users by productive interaction through conversation, being helpful, opening yourself to comments or feedback and positively responding to them, and sharing your content, ideas, products or services.

It’s just like doing good business and establishing strong networks in real life and translating them into the virtual world.

With all the work a user has to do to generate social signals, technology has caught up to make life easier for them. TaleOut’s services have the necessary features to cover all bases, and all can be done automatically. With a central "command center" installed as a plugin to your WordPress website, users can control everything, and post certain content to selected social media websites.

The automated generation of social signals funnels the traffic into a user’s blog or website, ultimately increasing the site ranking with literally a few clicks of the mouse button. It’s easy, effective and impressive thanks to the fantastic changes of technology.

I hope that this book has given you a head start on getting started with social sites and to have great success with using them in your business endeavors.

Best wishes on your ventures.

Dawn Meyers or any company are not responsible for the actions or results of any person(s)

Learn more about Dawn facebook.com/dawnmeyers96
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The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.

In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting and finance fields.

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