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Personal Branding - what's that all about? You have probably heard some talk on social media in recent weeks about personal branding. It seems to be all the rage right now. In truth, it's something we (as marketers) should have been doing for years. Some have been. Others, like myself, have been procrastinating on establishing our own personal brand.
To be honest, I thought I had begun to establish my own personal brand with Arcand Media several years ago. But even that isn't my PERSONAL brand. So what is a personal brand? Simply put, it's YOU! That's right. Each and every one of us needs to establish ourselves as our own brand in name and deed. Michael Arcand - that's my personal brand. Your name - that's your personal brand.
So, how to you establish your own personal brand? Well, my advice is to secure your personal domain name first. I had my eyes on a shorter version of my own name, and I hesitated. Yes, even with a last name like Arcand, that shorter version was snapped up within a few days of my research? Personally, I prefer using NameCheap to get my domains. They are very affordably priced and include 1 FREE year of WhoIs Guard Protection, which keeps your personal info out of reach of the spammers and scammers!
Once you've done this, it's probably a good idea to forward your domain (at least temporarily) to our most established social media account, personal blog, etc.. Wherever you have the strongest presence online right now. Later you can develop that domain into its own powerhouse for YOU and your personal brand!
The main point in securing and developing your own personal brand is to inspire people to follow YOU, not your primary business, secondary business, last business, changing business, business system, and on and on it goes. Get my drift? Develope a personal brand and following and you'll never be at a loss for qualified, loyal, and intereted prospects for YOUR offers!
To YOUR Success,
Mike Arcand