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Gene Hammett
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254 | The New Strategies of Automated Webinars with Casey Zeman

Published on 12/4/2018
For additional information  Click Here

Using online training (webinars) is an excellent way to establish your expertise and authority. The next level approach is using “automated webinars.” Our guest today is Casey Zeman, who is the founder of Easy Webinar. We talk about a simple sequence or strategy to get more leads and therefore more sales for your business.

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Target Audience: Casey creates software and training programs designed to help businesses grow through the power of automation and engagements using video, webinars and live video to leverage the brand and the business that they want.

Building Leads to the Automated Webinar

The power of a webinar, as some of us know, is to build that “Know-Like and Trust” factor with your audience. The nature of a webinar is about hitting on pain points they are facing and offering possible solutions to solve the pain or problem.

Webinars also leverage the power of scalability. A webinar allows you to serve more people while also saving you lots of time.  

Webinars can be powerful because a webinar asks for a level of commitment. A webinar is also revealing in the sense that it helps business owners to separate those people who are serious from those who are not. Webinars also serve as a portal for the different and various ways they can go further with you.


Live Video: Periscope & Facebook Live

Periscope is tied in with Twitter. You can Livestream from your phone. Followers will tune into the broadcast. Facebook live works the same way. If you can create resonating content, you can move them to your marketing platform.

The webinar only scratches the surface and give a simple to remember URL. They sign up to get the free thing. Webinars share a slice of what you are offering. This is not slimy! You are are serving them what they want. And giving them more gradually based on their commitment.


In this episode we’ll cover:

  • Using webinars to build Trust
  • The power of live video
  • Why webinars create leads
  • How webinars save you time
  • How webinars reveal the value you have to offer

Practical and Actionable:

Remember that the purpose of your webinar is to only scratch the surface of what’s really behind the veil. Be sure to provide something of quality and value. Serve them to the best of your ability while also holding a balance: their commitment.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.


And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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