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Gene Hammett
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Gene Hammett   My Press Releases

369 | Jesse Itzler shares why Normal is Broken

Published on 11/5/2018
For additional information  Click Here

Jesse Itzler believes normal is broken. Well, it is more than a belief. He sees the world through the lens of normal will only get you so far. He has lived life and created billion dollar businesses with this lens. “Normal is broken” is more than a mantra for Jesse Itzler. Jesse is the author of Living with a Seal and Living with Monks. He is an ultra-runner and also only eats fruit until noon. Lean in and learn from Jesse Itzler so you can create breakthrough success.

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Target Audience: Jesse Eric Itzler is an entrepreneur, author, and former rapper. He is the co-founder of Marquis Jet, one of the largest private jet card companies in the world, a partner in Zico Coconut Water, the founder of The 100 Mile Group and an owner of the NBA’s Atlanta Hawks.

Normal is Broken: The Transcript

Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.

Leaders in the trenches and your host today is Gene Hammett.

Gene Hammett: Hi, my name’s Gene Hammett, I’am the host of Leaders in the Trenches and my big question for you today is, are you setting your routine is that routine, defining everything about how you get your work done, no routines for you, maybe something that we’re very comfortable with because they allow you to be productive. Well, what if I told you normal is broken? My guest today really believes that normal is broken. I have Jesse Itzler on the show and Jesse, if you don’t know of him, let me just give you a little bit about him. He had a very early age. He created a category within the music business where he was writing these jingles for NBA teams, kind of odd, but he is a powerhouse. He went on to really create a new category within the aviation world where he had cofounders of Marquis Jet where they were selling 25 our cards and created, I think he’s a $5,000,000,000 in sales and ended up selling that business to Warren Buffet’s investment group.

Gene Hammett: Then he went on from there to help brands like Zico water or coconut water to create a brand that they sold to Coca Cola and all of this was because he believes in his heart and his soul that normal is broken. So we’re going to talk about what he means by normal is broken and we’re going to talk about how you could actually use this to create innovation inside your business. Don’t miss a word of this. You want to stay all the way to the end because we talk about some of the key things that you can do as a leader, as a business owner, to get out of that routine, to really spark something really amazing. Alright, here’s an interview with Jesse.

Gene Hammett: Hey Jesse. How are you?

Jesse Itzler: I’m doing great Gene. How are you?

Gene Hammett: Well, I am fantastic. Thanks for being here at leaders in the trenches.

Jesse Itzler: Appreciate you having me and I appreciate you thinking of me.

Gene Hammett: I recently took your course on a build your life resume and I will say that I jumped in just bond pure faith alone that because you’re awesome in business and in some of the things you accomplished in life, but I got so much out of it in so many areas just seeing how you think is pretty impressive Jesse.

Jesse Itzler: Well, I thank you for taking the course and I was excited to lead it and I think it was more fulfilling for me than anybody else, but I appreciate you staying with it and doing it.

Gene Hammett: Well, for those that don’t know all of your successes, maybe let’s. Let’s just talk about some of the things you’ve done and about, you know, kind of why you do what you’re doing right now. Is that okay?

Jesse Itzler: Sure. I’ve had a very unconventional background in business. I started out in the music business. I was signed to a record label as a rapper in the early nineties. That didn’t go great for me. I pivoted. I got into a different, really created my own category of music. I started writing theme songs for professional sports teams and sold that company to a public company and then I started a private jet company called Marquis jet, which we sold to Warren Buffet’s Berkshire hathaway is a net jets and then got involved with the coconut water company called Zico, which we sold to Coca Cola. I wrote written a couple of books. One’s called living with the seal, one is called living with the monks and that was a really great experience for me. We’re happy to talk about that as well. I’m married four kids and part of the Atlanta Hawks ownership group. I live in Atlanta. I’m an ultra marathon. I ran hundred mile races, ultra paddle board races. I just, I’m going to drink. I guess I’m an adrenaline junkie


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