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Let me just say that there is a way to automatically post your offers to Facebook just using your Gmail account. I've covered that in the past. If you would like to hear about it contact me.
Today I want to talk about autmation and what it can do for your business. I use a collection of tools and online services to get my offer out into the public in many different ways.
I use automation software for all of my social media outlets. I have a tool that runs my Facebook, Twitter, Instagram, Google Plus and Tumblr. I beilive that it can handle a few others like Pinterest and LinkedIn also but I'm not currently using it for those applications.
What I have is a rotating set of ads and value posts that go out on my behalf so that I'm able to have real conversations with people. It will free up your time and allow you to do what is best for you business in my opinion. That's creating realationships with people.
The software that I'm using is MassPlanner and it has become a staple for my daily business planning.
Also, I take advantage of cloud based and free services like IFTTT.com. They will allow you to ope a free account and use their services for free to automate many online applications. If you go there, expect to stay a while setting things up as they have many different options for social media.
I'm using a native app to collect email addresses online directly from Google that makes it easy to target qualified leads.