Join me @ IBOtoolbox for free.
john tsantalis
Member Since: 3/23/2012
  
performance / stats
Country: Greece
Likes Received: 2246
Featured Member: 4 times
Associates: 702
Wall Posts: 2331
Comments Made: 2250
Press Releases: 2303
Videos: 25
Phone: 2310798254
Skype:    
profile visitor stats
TODAY: 30
THIS MONTH: 4044
TOTAL: 517333
are we ibo associates?
business links
active associates
Jack Dawson     
Last logged on: 6/26/2019


victor chukwuemeka    
Last logged on: 6/26/2019


Tony Beach    
Last logged on: 6/26/2019


Eugenijus Sakalauskas    
Last logged on: 6/26/2019


Velma Joseph     
Last logged on: 6/26/2019


Dorothy Neddermeyer    
Last logged on: 6/26/2019


Csaba Juhasz    
Last logged on: 6/26/2019


Joseph Monsen    
Last logged on: 6/26/2019


Louise Kinnear    
Last logged on: 6/26/2019


Adrian Deacon    
Last logged on: 6/26/2019


Paruchuri Sridhar    
Last logged on: 6/26/2019


Sule Yesufu    
Last logged on: 6/26/2019


Linda Michel White       
Last logged on: 6/26/2019


ALEKSANDAR STANIC    
Last logged on: 6/26/2019


Evelyn Burns    
Last logged on: 6/25/2019


other ibo platforms
john tsantalis   My Press Releases

7 Tips on How to Create A Visual Content Marketing Strategy

Published on 5/25/2019
For additional information  Click Here

Visuals are very important for your content marketing and social media campaigns. Images help to create more traffic, clicks, and conversion. Photos, videos or infographics grab user attention much faster than text.

As you know humans are visual creatures. This is the reason why people love much more visual content than text!

Stats and Facts About Visuals You Need to Know

Our brain only needs 1/10 of a second to understand an image. Reading 200-250 words takes an average of 60 seconds.

People remember visual information 6x better than the information they have read or heard.

The click-through-rate (CTR) of a website is about 47% higher in sites containing images.

Infographics achieve 12% more traffic, and 200% more shares than posts without images.

Content with relevant images gets 94% more views than content without relevant images.

Tweets with images receive 18% more clicks and 150% more retweets than tweets without images.

Facebook posts with images get over 3.2x more engagement than those without images.

LinkedIn posts with images generate a 98% higher comment rate.

Video generates 80% more conversion.

According to Cisco, around 78% of all data traffic in 2021 will consist of videos.

Tips for your visual content marketing

1. Always think about including an emotional photo, an effective infographic, a funny meme or a tutorial video in each of your posts.

Choose images that are easy to understand

2. Stock photos can be suitable for some purposes, but they often appear very common and impersonal. Make sure you use impressive photos and images that add value to your content and that simplify and convey your message.

3. Images and videos are good storytellers: A short documentary video, a funny meme, or an emotional photo with a quote can tell your story, depending on the context in which they are used.

4. Use different image types and formats

Always think about how you can visually present or support your content.

Turn facts and statistics, processes and procedures into graphs and illustrations.

Create photos of the products you mention and include them on your post.

Add screenshots or screencasts to your tutorials to show how to do it.

Summarize the most important facts and stats in a compelling infographic.

Create a graphical checklist or a visual summary of your post.

5. Optimize your images and videos for SEO

Search engine optimization (SEO) technologies have evolved to get a better understanding of the components of images, resulting in more reliable results.

Optimizing your images and videos with keywords and descriptions makes your visuals ready for visual searches in search engines like Google, Yahoo, or Bing. Visual search results can account for up to 10% of the total traffic. The image description should include your focus keyword and reflect the content of the image.

An important attribute for the indexing of images is the so-called ALT tag in the source code. Make sure you always include the ALT attribute to describe your image using a strong description and your keywords.

Add social media buttons to your visuals

You should make it easy for your blog or website visitors to share your images on social media channels. This is especially useful for your infographics and other shareable images, videos, and graphics.

Social sharing buttons for your images make it easy for your audience to share your images by clicking on the social networks of their choice.

6. Share all your images and videos across your social media channels

Social media cross-promotion helps you grow visibility for your content. If you create multiple images for your content, these images help you with more options to share your content and convey your message.

Share your content with link post and with image post

If you share a blog post or any other content article on social media and use the link to your post (link post), only your featured post picture will be shared. If your content contains multiple images or videos, then use all these visuals to reshare your content as image posts over a period of time.

With a combination of link posts and image posts, you can create more variations for your social media updates and extend the lifetime of your blog post.

7. Create a social media cross-promotion plan for your content and visuals:

Share your post with your featured image on Twitter, Pinterest, Instagram, Facebook, Google+, and LinkedIn.

Share your blog post to relevant groups and communities on social media but share them on different days and times and use different messages tailored for each group.

Share your blog post with your focus image or your infographics in special interest communities such as Reddit, Medium, or Quora.

Schedule your posts at the best times for each network and over a period of days, weeks, and month to extend the lifespan of your posts.

Visuals are very important for your content marketing success. Images capture attention, increase engagement. Optimizing your visuals for SEO and social media helps you to get more results in organic and visual search.

 

More Videos, Infographics, Articles http://www.bestprofitsonline.com/myblog/

Member Note: To comment on this PR, simply click reply on the owners main post below.
-  Copyright 2016 IBOsocial  -            Part of the IBOtoolbox family of sites.