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Tips on How to Market Your Business Through Social Media

Published on 3/22/2019
For additional information  Click Here

There are many tips on how to market your business with social media. Here are some effective tips you need to know. You need to test the tips to decide what's work best for your business.

Also, you need to learn the latest trends in social media marketing. The technology and the internet are changing pretty fast!

Facebook Ads

Facebook is a huge social media platform, where people spend a lot of time connecting and finding sources of information. Facebook has advertising placed on every page you visit.

These ads are highly targeted. When you create an ad, you get to specify your target group in detail. You can pinpoint age, gender, location and what people are interested in.


Twitter is a much faster community than Facebook, but it is very easy to reach a targeted group of people for free. The idea is, that you build your profile and your follower list.

This list you can build by searching for people with an interest in your product or service and add them to your following list. Hopefully, they will follow you back and you can start to post on their profile.

But Twitter is not a place to sell stuff, it is a place to connect and establish trust and then get them to your blog or webpage where you can sell them your product. It is an art.


YouTube is a very popular video sharing site, where people can find videos on the topic of their interests and follow a favorite video publisher. You can reach a lot of people with video and put a link to your blog in the video description.


Blogger and Wordpress are the best platforms to create a blog.

You can create your blog for free. But it's better and more professional to have your domain name and your host. Again the trick is to provide good unique content and get people to go to your sales page or click on your affiliate links.

Also, search engines love blogs with high-quality and fresh content. So you can achieve higher rankings and increase your traffic pretty fast.

It is also very easy to integrate Google AdWords with your blog and earn a commission from AdSense.

Social Media Marketing - The Benefits of Video on Social Media

Video offers a great way to interact more personally with customers, clients, and friends than text, words, and pictures. The video will create a more personal interaction between you and your followers, friends, fans, and connections on social media.

Here are the benefits of using video on social media.

1) Conversions and Sales

Posting a video will make people and customers visiting your social media profile take the next step and buy your products, sign up for email newsletters and come back to your social media profile and website again. "How to" and "Tutorial" videos work great!

The video is a more powerful communication tool than any other because it has the potential to incorporate sound, text, graphics, and pictures, meaning it will convince more people to use your products or services.

When people click on your social media videos, they want to find out more about you, and videos are the best way to showcase your products or services.

2) Personal Interaction

The secret of the video is offering a more personal interaction between you and your followers on social media sites. Because video will often contain a personal touch such as your voice, your presence, and narration, users will often feel like they are interacting with you on a more personal level than on a blog or article posted on social media.

They will know you and trust you. They will interact with you through webinars and comments on the feed and research more on your products and company's information.

The personal touch that video offers on social media will also be likely to be remembered by viewers for a longer time.

3) Video and Competition

The video will make you stand out from all your competition in social media sites. When a potential customer researches your product/service or wants to buy your products/services, he will search for information online.

On social media sites, and if you have a video, your profile will not only stand out from the rest, it will appear higher on the search results.

Stats show that a web page that contains video has a fifty percent chance on appearing on the first page of Google if it contains a video than if it does not. Don't forget that people love the video and the visual content more than text.

By posting your video rather than just text, you are helping your profile to stand out from the crowd, and potentially attracting more viewers and visitors to your website. So you can increase traffic and sales more effectively.



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