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Online Sales Funnel: The Tips You Need To Know To Increase Your Sales

Published on 3/9/2019
For additional information  Click Here

If you know the tips and tricks about marketing online then you know the term "the money is in the list". And you know that statement is true.

If you learn how to drive traffic and get leads, then you can build your own email list.

But how can you create sales and commission from your list?

There are many ways you can profit even from a small list. The best way is to have a good sales funnel.

Here are the tips you need to know about sales funnel.

1. Lead Magnet.

In order to increase your opt-in rate, you're going to want to have a Lead Magnet. In other words, you're giving away something for free to your website visitors in exchange for their email.

A good Lead Magnet can be a free video, a free MP3, a free report, a PDF download, a free webinar, etc. Basically, it could be anything that your target audience would be interested in.

For example, if your target market is Network Marketers, you could give away a free video (or video series) that teaches how to sponsor more people.

They key is your Lead Magnet has to be relevant to your target audience so that you have subscribers that are actually interested in what it is your offering.

Keep in mind that you may have to test two or three different Lead Magnets to see which converts the best. Sometimes your second or third Lead Magnet will work better than your first one.

2. Inexpensive Offer - Discover the Buyers

This is a product or service you offer to your list that is relatively inexpensive. It could be a report, or a download, or a webinar. Or it could even be an affiliate product or digital product that you're promoting. The key is that the price point has to be small.

Maybe is a $7 Report. Maybe it's a paid webinar you do for your list for $17 or $27. Or maybe it's an eBook that you're selling that costs $30. The idea is that it is very affordable and filled with value.

The purpose of your inexpensive offer is not to make a profit. The purpose is to simply identify who are the buyers on your list. If you're advanced, you might want to segment the buyers on your list, so you could market to them accordingly.

As an entrepreneur, you need to keep the bigger picture in mind. It's OK to not turn a profit from your offer because you'll make money later when you start promoting your Core Product.

3. Core Product.

Your Core Product is the main thing you're selling. It could be a product you created. It could be a product you're an affiliate for. It could be a monthly subscription to a service. Or it may even be your Network Marketing Opportunity.

Selling your Core Product is where you'll start to turn a profit and really start to build your business and income. You can start to do your own webinars to sell your core product.

Webinars are a very effective and popular tip to increase your sales. You could engage your prospects and even do a Q&A session if need be.

It's important to know that your Core Product will require several exposures until people start buying or joining. It takes about 7-10 exposures to your offer until people take action so just be consistent and keep providing value.

4. The Profit Maximizer - High Ticket Program

This is where the top marketers start to separate themselves from the small players. A Profit Maximizer is essentially a High Ticket program or product you offer your list.

Typically, it something that can generate $1000, $3000, or $5,000 commissions.

Now, why is a Profit Maximizer critical to your business? Because it gives you a much bigger budget to do paid traffic. Make no mistake about it, if you want to get big you'll have to do paid traffic at some point.

If you're able to make $1000 or $3000 for making a High Ticket sale, you could turn around and put that money into traffic. This is the secret of how the big online marketers scale their business.

Keep in mind, that you will not make a ton of sales with your Profit Maximizer. With one High Ticket sale, you can make more than you'd make making 10 or 20 sales with your Core Product.

It's not that hard to sell High Ticket products online. Sure it's going to require more effort than making a smaller scale... but it won't be much harder.

Another tip that will help you get more High Ticket sales is getting on the phone with people. For example, you could let people schedule a phone meeting or Skype chat with you in your emails.

Then once you're on the phone, you could answer questions they may have. They know that you are a real person and you gain their trust easier. Many people won't spend money unless they could get on the phone with you.

Effective Sales Funnel

A sales funnel can either make or break your sales process because it has the power to change your prospect's perception of the service or product in question.

It can influence how your prospects feel (Create Emotions) about a product or service to the point that they feel they simply need it. On the other hand, a weak sales funnel cannot impress the prospects and they simply losing interest halfway and abandoning the entire process.

A sales funnel involves a series of processes, it's imperative that you eliminate any weak links in the process. And here are some tips to help you do just that:

Generate Interest

The key here is to generate and maintain their interest in you, your product or service. Without interest, then there is no reason for them to follow you or to listen to what you have to say. By being interesting, they will follow and listen because they Want to.

Being unique in a good way is also a great way to be interesting. Become unique by offering what your competitors are not or presenting your business in such a way that it makes it attractive and memorable.

It's also pretty effective to throw a funny line or a joke here and there from time to time as everyone appreciates good humor at the appropriate time and place of course.

Adopt a tone and approach that are different from competitors in your industry or niche. Give them interesting things and they will definitely stay interested in you.

The goal here is to be interesting enough for them to stay with you for the entire sales funnel process and even beyond.

Make Them Feel Special - Personalization Marketing

Remember the feeling when someone actually made you feel very special? Who doesn't like that feeling of being special? If you can do the same for your potential prospects, it's certainly going to increase their interest.

You cannot treat your potential prospects like a common audience. You need to create a more personal level and you also have to make sure that they know it too.

A great way to create a good first impression and to instantly make them click with you is to offer them something that they can immediately relate to. Something that they are familiar with.

The best way to do this is to understand them, and when you understand them, you will know their desires, wants and needs, and at the same time, you can offer solutions to their problems.

People are always searching for solutions to their problems. If you have the solution to their problems, then they will like and trust you.

Make them feel special, give them solutions, value, and help, and they will be much more appreciative and valuable customers in the long run.

Creating The Need

Your prospects will not purchase anything when they don't feel like they need it (or want it). The good news is that you can create that need.

It's all in the mind. If you can create emotions in your prospects minds about your product or service, then you can create the need to buy it.

Emotions are a very powerful tool in marketing but your claims, of course, must be true, and it has to be related and logical, to whatever it is that you are marketing or promoting.

Create Urgency

Sometimes they feel that they may not need the product or service at the current time. So creating a sense of urgencies such as limited-time discounts or limited-number of slots or products left will create a sense of urgency that compels them the "need" to take action now to take advantage of the current offer before it is too late.

Exceed The Expectations

Everyone wants to have the best experience when doing business with someone. if you can be the best in every aspect of your business when it comes to dealing with your customers, then you are going to exceed their expectations, and that is going to make a very lasting impression.

You should already be treating them like your valuable customers, even if they haven't even decided to buy yet. Because sometimes, great customer service is an effective reason for a potential prospect to be convinced to buy.

Always make it easy for them to contact you. In fact, encourage them to do so. Furthermore, offer them plenty of options that they can use to contact you in addition to the regular phone and e-mail contact.

Options include services such as Skype and also IM. Remember to answer any of their questions and queries promptly and professionally. The selling process begins long before the product is even sold.

Free Trial - Free Sample

Everyone loves free stuff. So what's the best way to back up your claims of your remarkable product or service by letting your prospects to actually try it out for free!

Action speaks louder than words and when they can get a sample of it, they can experience it themselves. If it meets or even exceeds their expectations or is truly satisfied and happy with the product or service they will definitely pay for it.

If it's a monthly service, letting them try it out early on, there will be a higher chance that they will subscribe to an annual subscription. If it's a product, there is a high chance that they will buy it.

These are some of the more powerful tips on how to create a successful and effective sales funnel

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Member Note: To comment on this PR, simply click reply on the owners main post below.
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