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Beti Paunoska
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Beti Paunoska   My Press Releases

Decide Which Social Media Sites To Use

Published on 8/12/2017
For additional information  Click Here

There are too many social media sites to attempt to effectively use them all. You need to pick out just the ones best suited for your goals. Factors to consider include the popularity of the site, whether your particular target demographic uses the site as its primary social media site, how easy it is to use, how easy it is to integrate with your Website or blog and other social media sites as well as other tools you may be using. You also want to consider how comfortable you feel with the site. Once you have chosen the social media sites you will be using, focus your efforts on those sites.

While this can be a daunting task as the sites change their interfaces and methods frequently, take some time to learn how the site works. Learn not only how to navigate and post within the site, but how it treats your posts. For example, if you have a short video you want to share on Facebook, it is far better to upload the video to Facebook than to upload it to Youtube and then post the Youtube link on Facebook. Facebook reduces the "facerank" of Youtube videos and elevates the facerank of Facebook videos. While this may be frustrating, it is easy to understand why Facebook prefers for you to use its video posting service than to use its competitor's service. A lot more people will see your video on Facebook if you upload it to Facebook rather than Youtube. (On the other hand, if you are posting to GooglePlus+, upload your video to Youtube.) Pay attention to whether you have more likes when you post a photo along with your comments or just post words. Notice whether your own unique photos get more attention than using photos or memes from others. Not only observe these things, but read what you can about them from the bloggers and experts who study these things.

Pay particular attention to timing. When you post something has a great deal to do with how many people will see it. Are there times that your social media site shares more? What times do those within your target market use the site the most. This last question ties back to the profile we were discussing earlier. Part of profiling participants is to collect some data as to when they are on the social media site and when they are not. Time your post for when the people you want to see them are online.


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