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howie martell
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Corporate Internet Marketing Strategy For Offline Business Development

Published on 9/13/2018
For additional information  Click Here

Have you ever thought about corporate internet marketing strategy? With the attention that ?offline gold? and ?cash cow? kinds of techniques have received lately, it is worth thinking about the differences between what an internet marketer who is selling ebooks and affiliate products does and what a bricks and mortar business needs on the internet. Hence, this article on corporate internet marketing strategy.

When you are selling an ebook, you may be hiding behind a pen name. You will rarely meet the people who you sell the products to in person. The anonymity of the internet is one of the reasons that many marketers get into this business.

A bricks and mortar business, on the other hand, needs a sophisticated corporate internet marketing strategy. They actually provide the services or products to their customers. They may even know their customers by name. The things we as internet marketers do to generate sales don?t always work offline.

For instance, we have heard over and over things like ?it doesn?t have to be perfect, just get it up there,? and ?you?re 10th grade English teacher doesn?t have to approve the article, just get it done.? With businesses, though, these things do matter. You may even have to sacrifice SEO best practices to help the company preserve their corporate image.

Speaking of corporate image, corporate internet marketing strategy demands that we think about how ?pretty? a web page is. As online marketers, we know that some things distract from the sales process. Often ?ugly? pages are the most effective. But, because businesses worry about both branding and Return on Investment, there is a balance to be considered with offline businesses.

Finally, most offline businesspeople have to work in their businesses and they don?t have time to learn about all of this ?internet marketing stuff.? When you suggest to them that they add an ?autoresponder,? they?ll look at you with a blank face. You have to explain things quickly and in language they can understand. Many of these business owners will have rarely surfed the internet themselves and have no idea what can and cannot be done. They?ve been told that they have to have a website in today?s economy, so they hire you. They don?t know what Search Engine Optimization is, and if you try to explain it, they still won?t get it. To some extent, you have to ask them to trust you to make the decisions as to what corporate internet marketing strategy to pursue.

In sum, you should know that building an online business and making a business of building websites for businesses are somewhat different animals. As such, there are specific things you have to learn about corporate internet marketing strategy.

Company Internet Marketing Will Build Your Company

If you?re a small business owner and want to build your company, internet marketing may be the answer. This may be obvious to you if your company is in some kind of tech area, like selling website design. What may not be obvious is how, if you have, say, a pipe company, internet marketing can help.

The truth is that when you get down to the most basic level, all businesses are in the same business, selling a product to a customer. The product might be a service or an actual physical object, and customers may vary from individuals to corporation, but the basic idea is the same.

For any company, internet marketing can help in two main areas; customer creation and customer retention. Customer creation is what most businesses focus on, and they tend to do a it badly, operating under the Field of Dreams theory of internet marketing; if you build it, they will come.

The truth is they won?t. There might have been a time in the good old days of the internet, the mind nineties, when just having a website was enough to bring people to your website, and a plain vanilla website would be enough to turn those visitors into customers.

Those days are gone. There are more websites than people, by a huge margin, and everyone?s attention is constantly being crowded. These days, having a website isn?t anywhere near enough. If all you have is website for your company, internet marketing is something you need to learn about.

Now you need to be working to actively bring in visitors, and you need to be building a relationship with them. This means you need to focus on search engine optimization and building a website that makes people want to do business with, and then capturing those people?s emails so that you can sell to them later. This is one of the best things you can do for your company, internet marketing used at its best.

The other big area where internet marketing can help your business is customer retention. Keeping customers always, always costs less than creating new customers, and customer retention should be a key part of any business plan. One of the easiest ways to do this is to build an email list.

A list of people who have already bought from you is one of the most valuable assets you can build. You can use this list to send customers special offers they can get nowhere else, get feed back, and generally build customer loyalty.

Mailing list services are cheap, easy to use, and notoriously unexploited. Your business has a very good chance of being the only one in your area using the technology, so this is a built in competitive advantage for your company. Keep those customers and profits will soar.

No matter what your business, no matter what your company, internet marketing can help you get customers, and it can help you keep customers. All you need to do is get started, and get started now.

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