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Steve Fazia
Member Since: 9/12/2011
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Steve Fazia   My Press Releases

Quality vs. Quantity

Published on 10/19/2018
For additional information  Click Here

It's interesting to see the multitude of businesses offered here at IBO Toolbox. One has to wonder how successful people are promoting these opportunities here and by other means. The emphasis seems to be on how many people can one enroll. Or even before that, IBOers are adept at associating with other members, trying to link themselves to thousands of others. Then let's say they enroll a few of these associates into their business, how many of those become productive and stay? My educated guess is very few!

I've been a member here for many years, and am still associated with fewer than 400 members. I'm selective for a reason. It fits with my overall philosophy when it comes to my network marketing business. It's not about numbers, quantity, and enrolling hundreds of people to see who sticks. It's all about quality in my book. I want to develop quality relationships here at IBO. If a few of these relationships develop into viable business partnerships, then that's fine. As for my primary network marketing business, I don't convince. Convincing someone to join your business is part of a QUANTITY mentality. What I do is educate. When the student is ready, he starts with the product. Once he's a product of the product, then he is ready for the business. That's a QUALITY mentality! And you know what's a cool by-product of this philosophy? My retention rate is much greater than the industry norm. My people stay! I've had distributors who have been with me for over 18 years! WITH THE SAME COMPANY!! Unheard of in network marketing.

Here's the secret I'll share with you. My primary product has a learning curve in order to understand what it does and how it works. Some get it, some don't. Those who do end up not only starting on it, but staying with it. And since the company holds multiple patents on both the product and extraction process, people CANNOT get it elsewhere! So there's no convincing them to stay with a particular brand, it's the ONLY thing in this category! This fact helps with retention. And retention equals residual income.

You see, those with the quantity mentality acquire a false sense of success in terms of working towards the ultimate goal of residual income. But if most of these numbers end up leaving, there is no long term residual income. These people must constantly enroll new customers/members/distributors. On the other hand, those with the QUALITY mentality work with fewer, MORE PRODUCTIVE people. These people are educated and recognize the value in a product or business. They stick around longer (maybe not 18 years), but at least longer than 1 month :) And the key is that this kind of longevity equates to long term residual income, which is coveted prize of every network marketer!

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