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Steve Fazia
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Steve Fazia   My Press Releases

This Retail Chain Store Is Putting Their Customers On Autoship!

Published on 5/16/2018
For additional information  Click Here

An interesting thing happened when I was checking out at my favorite supplement store yesterday. As a matter of fact, this is the second time that it's occurred in the past couple of months. The cashier asked me if I wanted to put the items I was purchasing on autoship. Interesting, especially in light of the fact that one of the items would last me for half the year! Upon leaving the store and reflecting on this for awhile, this seemed like a curious method of insuring customer loyalty. I could see it working for customers who may be driving to the store on a monthly basis to purchase the same items. For me, however, I enjoy the store experience. I like to browse different products, and typically end up trying something new and different on each visit. So I guess it could work for a certain segment of customers, especially if there is some kind of autoship incentive built in, such as a discount.

Perhaps the bigger picture here is that a major national retailer has borrowed a practice used by many network marketing companies! I remember back when the mlm industry first adopted autoship back in the 80s. It was touted as a convenience, much like insurance companies putting their policyholders on a bank draft to collect premiums so people would not have to think about making a payment each month. Unfortunately, the autoship feature in the mlm industry has morphed into a burden for many; oftentimes good for the company, but not so much for the distributor who keeps receiving products he can't use or sell! And some companies make it rather difficult to cancel the automatic shipment, which creates negative PR out in the field.

Thankfully, many network marketing companies are moving away from forced autoships in order to be paid. Some are even using 'no autoship' as an incentive to join. And some companies, such as my primary company, implement what is known as a backup autoship, which will be sent if someone does not place an order for what they need in a particular month. This works out extremely well for me, as I always order what I need for myself or local customers each month.

I would be interested to hear your feedback on the idea of using autohip for major retailers. Good or bad idea?

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