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Steve Fazia
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Steve Fazia   My Press Releases

Analysis Paralysis?

Published on 1/27/2017
For additional information  Click Here

Most of you have heard the term 'analysis paralysis'. I'm sure you've seen people who overanalyze everything, which in turn leads to inaction on their part. In terms of business, one needs to perform some type of due diligence before embarking on any new venture. Let's take a start-up internet marketing company. Who is the owner? What kind of track record does he have in previous companies? Does he have success as an affiliate, and/or as a business owner? Has he paid people on time? Does he have a viable product or service that will attract new affiliates AND keep present affilates active? Once you feel comfortable with what you find out, it's time to make some type of decision on the business for yourself at this point. But alas, there are those who are armed with this knowledge but continue to analyze the situation and end up doing nothing! 

Maybe it's the initial cost that makes them hesitant. Or they worry how long it's going to take to make a profit. Perhaps the compensation plan does not sit right with them. Or they don't like how the owner dresses in some of the online videos! Whatever the reason, they continue to overanalyze everything, which leads to indecision and ultimately inactivity. I've found that many successful entrepreneurs will perform some type of due diligence prior to enrolling in a new business, then instead of further analyzing details, they go with their gut instinct. Of course the other extreme is 'ignorance on fire is better than knowledge on ice!'. I remember going with my gut feelings back in the mid-90s with a company whose compensation plan I did not even read for the first few months. I just knew the product would sell! And I never sat down and tried to understand how I was paid until about the third month when my checks were already up to around $1,000 monthly! Go figure.

So I guess my point here is to find some type of balance between due diligence and over analysis. Then if the business just 'feels right', go for it! Doing nothing will reap you nothing!

A shining example of all this is the simple business that's doing well for many people right now. The problem is that it costs ONLY $1 to enroll. Many people, including some here on IBO, just seem to think that a low cost business like that just can't amount to anything. Their 'analysis paralysis' is costing them, since this particular business is duplicating like mad for thousands of people, many of whom have never been able to sponsor in previous companies. Massive activity is the key....  Don't overanalyze this business, it's really just $1 to start!!

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