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Grant Rayner
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Keep Things in Perspective

Published on 8/18/2018
For additional information  Click Here

 Keep Things in Perspective!

Are you an online marketer?  If so, are you enjoying some success?  If not, the advice rendered in this post might be something for you to seriously consider.

First, let me ask much do you invest in your business on a monthly basis.  Now I'm not asking you for the amount of your time you invest, I'm asking you about your monetary commitment.  Most of us have probably heard the phrase "there's no free lunch".  There's a lot of truth in that old adage.  In this life, you get what you pay for.  Well, Grant, what's your point?  The point is this.



Consider the people who start their own 'brick and mortar' businesses.  Let's look at the example of the restaurant owner.  Opening a restaurant requires a large investment of capital before even before the first dollar is ever earned by the owner.  You must, of course, have a physical location.  Either you buy a building or you rent space for your new restaurant by signing a lease for a specified period of time.  You may have to provide personal guarantees. 

Next, you need equipment...freezers, cooking surfaces, air conditioning, seating, menus, a POS system.  These basic requirements demand a sizeable financial commitment from the owner.  The monthly rental of space, for example, may require a lease payment of $1,000, $2,000, $3000 monthly and often more!  And then, of course, the owner needs to attract people to her/his new location by advertising that she/he is open for business.  Perhaps an ad in a local newspaper.  Perhaps even a billboard.  Naturally (again) without the investment of advertising dollars, not as many people are going to find your new business.  How much are you investing monthly in your online marketing business?

Many people are fooled into thinking that they can plug the link to their online business into the so-called "free" forums.  Take a Traffic Exchange for example.  You can become a member of most, if not all, Traffic Exchanges for free.  But then the question becomes "where do I get TE credits to apply to my own ad?"  Well, you might surf for hours to generate some ad credits.  Or, you can invest some capital into an advertising budget.  

The same strategy applies to social media.  Let's look at Facebook for example.




With FB, you can join many of the 'groups' where you can post the link to your online business for free in those groups.  However, in my experience, this is a spammy approach and is very ineffective.  Or you could develop a FB page that focuses on your online business.  Most of you probably already know that posts on your fanpage do not generate much, if any, mileage for you.  The reach of most of your posts will be extremely limited.  So, why not buy a Facebook Ad?  Now, I'm not trying to promote FB here.  Make no mistake, FB is, in reality, a giant money-making platform. What I am saying is that, if you are relying on generating leads and sales in the groups or on a fanpage, you are likely headed for failure.

You can create an ad that promotes your fanpage or, alternatively, you can pay to 'boost' a post.  Yes, those strategies will require that you invest a little of your hard-earned cash to pay for your ad.  However, if there is anything that I have learned over the years it is this.  "There is no such thing as a free lunch".  

If you want to achieve a level of success, you must first realize (again) that you get what you pay for.  Free sources of traffic are not really free, after all.  You will spend some of your time trying to promote in the groups and post to your fanpage but, at the end of the day, these are very ineffective strategies.  You will be more effective if you invest in some paid advertising.  Now, FB ads are obviously not the only way to engage in advertising your online business.  But, if you want to succeed, you will need to make some sort of financial commitment to your new business. 

Keep things in perspective.  Just like the restaurant owner, you will need to invest some capital to get your business off the ground.  Seek the counsel of a good bookkeeper or accountant.  The capital you invest is, in most if not all western jurisdictions, deductible from your annual income irrespective of how that income is generated.  This means that, no matter where you are, you will be able to deduct the amount you spend from your employment income.  This will lead to income tax savings for you.  To properly evaluate the real cost of your  capital investment, you must consider the 'after-tax' cost of your advertising program.  The income tax saved will go a long way toward off-setting the cash you invest in your business!


I use Power Lead System to promote my primary business (which happens to be the Virtual Wealth System).  I am a Gold member at PLS.  Yes, being a Gold member requires a monthly cash commitment on my part.  But very quickly after becoming a member, I began to generate leads and sales with the system through paid advertising. Today, this approach consistently yields leads and commissions.  

Invest in your business. In so doing, you will dramatically increase the likelihood of online success.

To Your Continued Success,

Grant Rayner (coachgrant)

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