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John Kespert
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John Kespert   My Press Releases

It Pays To Use Paid Advertising

Published on 8/6/2016
For additional information  Click Here

It Pays To Use Paid Advertising

     Now don't get me wrong. I'm not against using free advertising. I still use it, and sometimes get worthwhile results from it. But I am finding that I can get even better results by also using some paid advertising.

     I believe it is important to use paid advertising as soon as anybody can afford to do so. For one thing, paying for your advertising can mean that a lot more people will see your ads without your having to spend tedious hours of clicking ads or looking at emails. You could therefore spend that time doing other more productive or enjoyable activities. For another thing, your ads might get seen by more people who can afford to spend money on whatever your business offers.

    One place where I've begun to pay for advertising is The Online Ad Network (TOAN). It costs $19.95 per month to make full use of their advertising services. That allows me run up to 50 banner (or text) ads. You can place 468x60 banners, 125x125 banners, as well as text ads. The ads get viewed many thousands of times in the course of a month, at which time they stop being shown, but if you renew them and continue to pay the $19.95 a month, the ads can be shown for additional months as long as you like.

    Now if you look over the TOAN website you may think it is not fancy enough to warrant your spending $19.95 a month to place your ads. And just having your banner and text ads seen thousands of times doesn't necessarily help your business. So, you probably want to know whether, after my having been using The Online Ad Network for about one month so far, how has it done for me?

     Well, some of my 125x125 banner ads have only received a click through rate of 0.01%. But several of my 468x60 banner ads have had a click through rate of 0.05%, which is fairly decent when it comes to banner ads. How many times have all my banners been shown this past month? Two Million times. Yes, 2,000,000 times. With an average CTR of 0.03%.

     Even more important than click through of banner ads is how many sign-ups has that advertising brought in? Five. Yes, I got 5 sign-ups to Cash Downline Builder, which is the downline builder program that I like to promote. People who join that free program often join other programs listed in it, and that gets me referrals from whom I am regularly getting paid commissions. Now I call that money well spent for my having paid for advertising.

     The Online Ad Network does have an MLM compensation plan that will pay you commissions if you refer the program to others, but with the results I am getting from advertising my banners on TOAN, I don't really care whether I get sign-ups to the program. (Nevertheless, I have had some paid sign-ups to it.) But my personal recommendation is that you only join TOAN if you really plan to use it to advertise a lot of banners so you can hopefully get substantial benefit from it.

     If you decide to advertise on TOAN, I have found that 468x60 banners get better results than 125x125 banners. I also find that adding new banners from time to time can improve results, just like how on classified ad sites, adding fresh new ads can give you more traffic to both your ads and the sites you promote with them.

     If you would like to check out The Online Ad Network for yourself, click this banner.

       Of course it is not enough to just have any old banner ads showing at TOAN or anywhere else for that matter. If you want to get your banners clicked and get get sign-ups from them, then you better have good attention getting banners.

      I like to use animated GIF banners. I make mine at Instant Banner Creator. (I can make as many of them as I want for just $4.95 a month.) I make them from scratch so I can include my profile image on them whenever I like. (I use the free Paint programs that comes on most computers to resize photos so they will fit banners that are 60 pixels high.)

     Making your own banners means they are not identical to ones people have seen millions of times before. You can check out Instant Banner Creator by clicking this banner.


   So, when you have some money to invest in promoting your business, I recemmend you put it to good use. But be sure you have good looking ads so that people will take action when they see them. And get your ads seen by a large number of people to increase that likelihood that you will get the sign-ups and sales you need to build your profits.

   When you want to give The Online Ad Network a try, I invite you to give this banner a click.


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