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Gary Chappelle
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Gary Chappelle   My Press Releases

What Works Best - Paid or Free Traffic?

Published on 2/16/2015
For additional information  Click Here

The other day I wrote about a free method I have been using for the last few years to get lots of leads. You can read about it here.

Since then I have had people contact me and ask me if it's really possible to generate leads using free resources.

Let me be crystal clear...

The answer is ABSOLUTELY!

But let me elaborate a little further so there will be no misunderstanding about this method I utilize, or any other type of free traffic generation.

It's generally understood among seasoned marketers that PAID traffic resources are the quickest way to get results with any business you wish to promote. However, paid traffic sources can be quite expensive and often times are not very cost effective in the beginning as one tries to learn how to market correctly. It doesn't matter if it's solo ads, pay-per-click, Facebook marketing, or a myriad of other marketing techniques. Learning to design and execute profitable marketing campaigns is a skill unto itself.

So paid traffic sources can deliver fast results, but be prepared to spend and lose money on your campaigns until you can learn to perfect your marketing strategy.

Paid strategies are perfect for someone who doesn't have a lot of time to devote to their marketing efforts.

Free traffic sources, on the other hand, offer their own unique challenges.

It usually takes time to see the kind of results you desire, so one has to be patient when trying to build their business. However, the benefit is that there is no cost involved. These methods are terrific for anyone who has a few hours to spend each day on their traffic campaigns and either doesn't have a lot of money to spend on advertising, or simply doesn't want to spend money on traffic. 

Both strategies will work to build your business. You just need to decide whether PAID or FREE traffic sources are the way to go for building your business.

And, of course, there is nothing that will prevent you from doing a combination of both if you have both time and money available.

That is what I have done over the last 7 years to build my business, and it has served me well. It can do the same for you.

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