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George Pierce
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George Pierce   My Press Releases

9 Email Secrets You've Never Seen!

Published on 3/22/2018
For additional information  Click Here



9 Email Secrets
You've Never Seen!

by George Pierce
George Pierce Win At Losing Weight
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Lemons make lemonade!

My Story:

I do my best to share what little I know in my 15+ years of  Internet Marketing with you, my readers, friends, and associates at IBO.  My 'excuse' for being being absent from IBO is the failure of two site builders on my latest website, Win At Losing Weight.  One of the site builders is Concrete, which is my main site.  It works but won't allow me to add content...I am smiling as I type this...really smiling...BIG SMILE.  Why?  I am a content marketer who cannot add content to his main website.  

This may seem is not!  

I am switching content to a new site builder, Typesetter which is supposedly the fastest loading.  This is great for mobile visitors.  Typesetter is also very user friendly and faster for me, the user, as well.  The other benefit is that as I rebuild the site, I have an 'opportunity' to improve the content, update my content, and expand my content.  I am trying to do this rebuild without losing traffic momentum, so I have been on a mission. Ultimately, lemons will be turned into lemonade!  

Part of the 'site rebuild' has been my decision to put a little more emphasis on email sign up, which led to a revamping of my primary email campaign, thus the 9 email secrets (see below).  

I am also taking more care regarding site monetization.  I can remember monetizing web pages and looking at zeros for months (no sales).  Thus, I want to share a few things what worked for me and should work you to get those sales.  See my IBO Post:  What To Do When You Have No Sales!

 First, however, a funny story about Joe.  Enjoy.

I'm Fine!

Joe was suing for injuries that he sustained in an accident. In court, the defendant's lawyer was interrogating Joe.

"I understand that you said 'I'm fine', at the scene of the accident.  Is that true?" asked the lawyer.

Joe replied, "Well, this is what happened. I had just put Bessie, my best mule, into the . . ."

The lawyer stopped Joe from saying any more. "Just answer the question. At the scene of the accident, did you not say, 'I'm fine'?"

Joe began again, "I had just got Bessie into her trailer and I was driving . . "

The lawyer stopped Joe again and said, "Judge, at the scene of the accident, this man told the Highway Patrolman that he was fine. Now, months later, he is suing my client and claiming that he was injured. I am trying to show that he is a fraud. Please have him answer my question."

The judge was curious about Joe's story so he told the lawyer that he would like to hear what Joe has to say.

Joe continued. "I had just loaded Bessie, my best mule, into her trailer and I was driving down the highway when the defendant ran the stop sign and plowed into my truck.

"The force threw me into the ditch on my left and Bessie was thrown into the ditch on the right. I was in serious pain and could barely move, but I heard Bessie and could tell by her groans that she was far worse off than me.  

"Fortunately, the highway patrolman showed up soon after the accident.  He could tell from the sound of Bessie's moaning that she was at death's door.  After the went to her, he did what he had to do, he took out his gun and put her out of her misery."

"I heard the shot and then the patrolman came across the road to me.  He still had his gun in his hand when he looked at me."

"The officer said, 'Your mule was hurt so bad, I had to shoot her'  

Then he said, 'How are you feeling?'"

9 Email Secrets You've Never Seen!

The following is what I call boring but beautiful, if you have a list or are considering building a list, these tips are worth your while.

#1:  Whitelisting instructions inform your subscriber how to be sure to receive your emails.Your success page should include whitelist instructions (or a link to your whitelisting page).  

#2:  Let your subscriber know more than once WHO the emails are from.Your success page and your confirmation email should remind your subscriber who the email is from. Your subject line should always include the same 'who the email is from'.

#3 You can also use a bridge page with  a short video.  A bridge page is a temporary redirect between your sign up page and your success page to briefly say thanks, let your subscriber know that instructions (whitelisting) are available to insure delivery of their (your) emails, and to remind him/her WHO the emails are from.   Use a timed redirect that matches the length of your short video.  

#4:  Personalize each mail on the subject line, personalize the greeting, and occasionally add personalization to the content.  Personalization gets emails opened.

#5:  Write your emails with as much attention as sales pages.  Write your emails with the same care and attention as sales pages.  This attention includes a catchy subject line, adding images, and providing quality content.  

A catchy personalized subject identifying who the email is from,has a better open rate.  Images enhance your content and make your email more fun to read.  Quality content entices your subscriber to read on and want to open future emails and stay on your list.

#6:  Send multiple thank you and/or welcome emails.
I typically use four thank you or welcome emails.  Yes, FOUR!  

WHY do I do this?  I want my emails to get opened and to get read!  

The first email (after confirmation) is a typical thank you and welcome email and should include an overview of  what your subscriber can expect and/or what is included in your free or paid offer or training course (sort of a reselling of the value of the offer).  I prefer a training course, which automatically should get a higher open rate.

#7:  A 'Quick Question' email.

My second email is another thank you email (worded differently) with a 'quick question'.  The question:  Why did you join?  Why did you accept our offer?  Why did you buy form us?  Why did you decide to act now?  etc.   Curiosity helps to get this email opened...your subscriber wants to know what is the quick question.

#8:  Video Welcome (include lots of subtle instructions for your subscribers)

Email #3 is a video video is included in the email, rather an embedded link to a video that says welcome and highlights the details of the offer or subscription, but especially RESELLS the value and points out the need and the benefits that the subscriber will realize by 'opening' future emails.  

The following video is an example of what your welcome video could look like:

I used Powtoons to create the above video.  Powtoons is free, easy, and fun.

#9:  Just In Case, Alert, Do Not Miss Out email

Email #4 is a  'Just in case' you did not get this information' or 'Alert' or 'We want to be sure that you did not miss out' email.  The email says thank you and welcome again in different words, reiterates our offer and value, and emphasizes the importance of opening future emails.

Nowadays, subscribers are earned, so do all you can to maximize your open rate and give your subscribers quality content so you can enjoy the added benefit of higher retention.  

Thank you for reading, my friends, I wish you much success.

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