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devaughn burke
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devaughn burke   My Press Releases

Boring Advertising

Published on 5/12/2015
For additional information  Click Here

In business, nothing is worse than having boring advertising. This is the number 1 mistake in all of advertising. When you create boring advertising, your prospects ignore your message and you lose money.

Think about a student in middle-high school. The main reason students don't read a book, or doesn't want to read a book for a given assignment is that it is too boring!

This doesn't have to happen to you. To enliven your message, you can use attention-getting message that can drive sales and inspire more phone calls to your business.

Your advertising is not meant to be boring. Your advertising is meant to increase your sales and profits. And the only way to do that is to create advertising that piques the curiosity of your readers.

Now what I'm about to ask you requires a gut check, so you will have to bare with me here. Is the advertising that you're spending money on boring? Is your advertising filled with jargon that only your business friends understand?

Are you mentioning your technical skills instead of addressing the needs and wants of your prospects? If you answered "yes" to all three of these questions, then more than likely your
advertising is failing.

One of the worse mistakes you can make in business is to think that what's important to you is what's important your prospects and you can never make this mistake. In your advertising, you want to mention benefits and features that are only important to your customers, not what's important to you.

People want what's in it for them, not what you think they should want. So it's important that you begin your advertising with proper market research - so that you can pinpoint exactly what your prospects are looking for.

People are concerned with their own problems, not yours. So address their needs and not your accolades. This is the best way to gain a receptive ear and to make all of your advertising work for you.

Here's to your success, 
DeVaughn Burke
Everybody needs a formula to success 
And I want to give you mine for free!! 
I know it sounds crazy but I just want to help you 
I know what its like to struggle and I know the pain 
Of living to pay check to pay check 
I went from struggling daily 
To being able to write my own check 
And I want you to be able to do the same 
Learn more here
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