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devaughn burke
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devaughn burke   My Press Releases

How to figure out SEO

Published on 4/16/2015
For additional information  Click Here

Are you a fan of search engine marketing? Well in particular, the
most widely used term is "search engine optimization"
(SEO). No matter what you call it, everybody knows what you're
talking about, and a lot of people fear it. The idea of trying to
figure out how the search engines work is baffling... especially
since Google changes it's algorithm each and everyday.

So it's a monumental task to sit there and try to
"game" Google. Google is very smart, their algorithms are
getting more robust, and their aim is to provide their users with
the best experience and information as possible... without having
to sift through a bunch sites that are deliberately trying to sell
them something.

Yet nevertheless, it is still possible to rank high in Google (and
all of the other search engines), using some search engine
strategies that you may have never thought of. A lot of people are
saying nowadays that the traffic received from search engines
aren't very good. I tend to disagree with this.

Search engine marketing/optimization still works. Google even has a
free SEO book for beginners who don't know how to rank their
website high in the search engines. There are a lot of concepts and
terms that you will need to learn if you really want to get full
benefits from the search engines.

But when most marketing people talk about SEO, the only search
engine that they talk about is Google. But what about Yahoo and
Bing? These 2 search engines can get you a lot of traffic also.
Plus (in my opinion), it's easier to rank high for these 2
search engines than it is with Google.

I say that because there are a few techniques that still thrive on
Yahoo and Bing. Such techniques are:

- EMD's (exact match domains)
- 1 way and 2 way backlinks
- Keyword density (not spamming your page though)
- On-page SEO
- Lots of content

There is more to SEO than these things, but these things will get
you on the right path towards having success with your efforts. If
search engine marketing baffles you, a good reading of a good SEO
book will do you just fine. It's not hard to learn and master
SEO... I just don't advise that you make it the focal point of
your business.

Never rely on just 1 strategy to market your online business.
Anything can happen, and you could be out of business if that 1
strategy becomes ineffective. Instead, diversify your marketing
efforts, and see if you can make 5 to 10 strategies effective for
you... and then market with those strategies each and everyday.

Good luck with your SEO marketing efforts.

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