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devaughn burke
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devaughn burke   My Press Releases

2 tips To Better To Coywriting

Published on 4/9/2015
For additional information  Click Here

Copywriting on the internet is something that needs to be mastered
by every individual who wants to sell online. There is a slight
difference between writing copy on the internet, and writing sales
copy offline. With offline copywriting, you will see that your
conversion rates will increase.

If you want to boost your sales without increasing the amount of
money that you spend, then this email is for you. Here's the
first copywriting tip:

1) Sell benefits, not features

A benefit is something that will come as a major enhancement in the
lives of your prospects. A feature is something that basically
describes something about your product. It's in your best
interest to sell and list as many benefits as possible to your
prospect as possible. They are only interested in how your product
will improve their lives.

There's a particular phrase that copywriters like to say and
use, and it goes like this:

"What's In It For Me? (WIIFM)"

That's all your prospect is interested in. If you can tell and
show them how your product will improve their lives and help them
to achieve their goals (or solve a problem)... your chances at
getting them to buy from you will greatly increase.

2) Shift the risk

"Shifting the risk" simply means to offer a money back
guarantee. But you can't use just any kind of money back
guarantee... your guarantee has to be compelling and should be
something that instantly resonates with your reader. And the
wording of your guarantee has to be particular also.

Don't say, "There's a 30 day money back guarantee on
this item"... say, "I take all the risk. Order now and
get a full 12 months to test and try out my product.

If you don't like it for any reason whatsoever, simply return
it for a 100% refund." You will find generally that the longer
the money back guarantee, the less refunds you will get.

Take these 2 tips and use them to enhance your website sales copy

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