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devaughn burke
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devaughn burke   My Press Releases

Features Tell but Benefits Sell

Published on 4/8/2015
For additional information  Click Here

Are you incorporating the benefits effectively into your sales
letters? You should and if you're not, then you should start
doing it today.

The bottom line is that features tell and benefits sell, so if
you're not incorporating your benefits, more than likely
you're missing out on alot of sales. One of the most important
places that you should include your benefits is in the headline of
your sales letter.

Benefits are important because they show the reader what's in
it for them. Inside of this email, we will take a look at how to
gather the benefits for your product that you can use in your sales
letter. Let's take a look at how to find benefits.

1) How to find benefits

The first thing that you should know is that prospects want to know
what you can do for them. It doesn't matter what you sell, you
need to be all about your prospects. So the first question that you
want to ask yourself is "what benefits can I offer to my
prospects?" This is how you will go about finding your
ultimate benefit.

2) How to deliver benefits

The best way to deliver your benefits is to come up with something
called a USP. Your USP or unique selling proposition is the 1
single thing that separates you from all of your competitors.

What is it that is so different and unique about you that would
compel a prospect to do business with you? This the question you
want to ask yourself.

Your USP can be a number of things. It can be price, free shipping,
delivery speed, or any other number of factors. Of course the
benefits of these things are that they get your product at a price
that is better than your competitors, and it arrives to them faster
than normally.

All of these things can be a USP for your business. Once you have
identified your USP, it's time to put it in action.

Write out on a sheet of paper your headline. Your headline should
state the fact that you offer free shipping and you should state
what that means to your prospect.

Your prospect doesn't have the time to analyze things, so you
should do the task for them so that they don't have to think
about anything.

If you want to improve your sales letter strength, you will want to
incorporate benefits into your sales letters today.

For more internet marketing techniques that can boost your sales,
simply visit the website below:

Member Note: To comment on this PR, simply click reply on the owners main post below.
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