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Dave Hunton
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Affiliate Marketing and How it Can Help You

Published on 11/27/2018
For additional information  Click Here

Affiliate Marketing and How it Can Help You

                            


What the heck is an affiliate?
Affiliate marketers are simply people who are willing to help you sell your products and get paid at the point of sale, as opposed to being paid up front. In the typical sales paradigm a furniture salesperson might get a small hourly wage to help them along when the times are slow, or they have a slow day or week. An affiliate marketer simply operates on the philosophy of "If I don't sell it, you don't have to pay me!" I don't think it is much of a stretch to see how powerful this makes your marketing. Now factor in the possibility of "hiring" 20 affiliate marketers, 50 or even 100! Even if each affiliate marketer sold 5 copies of your product, you would have significantly increased your sales and profit potential.

Pay-Per-Click Marketing
Typically, with a form of marketing like pay-per-click marketing, you would have to shell out "X" amount of money for a specified amount of leads based on keywords you enter as criteria. There is no promise that the money you spend is going to pay for itself, or come back to you at all. When you are planning your marketing, make sure to take into account the fact that pay-per-click marketing will bring instant traffic, but not necessarily sales. Affiliate marketing, however, may bring both, or neither, but the cost risks are substantially reduced with affiliate marketing.

There is one kind of affiliate marketing that can cost money and that is affiliate marketing based on clickable banner ads on content sites. Although set up in a similar fashion as the pay-per-click model that Google and Yahoo use, it may be more successful because you know the lead is coming from a site that displays similar content to what you are advertising. Since the web surfer is navigating a site that has content that they are interested in, it is a fairly same assumption that your ad will be better received than if it were simply an ad on a search engine.

I do recommend using free affiliate marketing pathways and paying them a substantial amount of the profits to encourage them to sell your products. You will still make money, even though you have only done the work of putting the product together. It is very much like a traditional sales commission you see in car sales, real estate sales or any other kind of sales.

Selling Products Online
There are a number of affiliate marketers who are trying to make a living selling products online. The trick is to find the ones who actually sell product. The "professional" affiliate marketers are the ones that will be able to move your product and, of course, expect to receive payment for it. You really don't have to be concerned about their loyalty to your product, because they have none; they are just in it for the money. Take that into account when you establish your splits on Clickbank.

Clickbank, and any other website that offers affiliate services, bring a lot of organization and sophistication to affiliate marketing.
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