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Francis Cassady
Member Since: 8/11/2016
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Francis Cassady   My Press Releases

It Becomes Who You Are

Published on 6/21/2019
For additional information  Click Here




Francis Cassady 062119



If you don't get a chuckle, you'd better take some time off!

I had to quit my job at the shoe recycling factory. It was just sole destroying.

What's the best time to go to the dentist? Tooth-hurtie!

Butchers link sausage to make ends meat.

Why didn't the lifeguard save the hippie? Because he was too far out, man.

A train stops at a train station. A bus stops at a bus station. Now, why is my desk called a 'work station'?

I used to be a banker, but over time I lost interest.


It Becomes Who You Are


Most Imers and SBOs are bloggers,the internet's term for article writers,you are always looking for new,interesting,informative webcopy.

You can write for social media,forums,article writing sites,but your blog remains your predominate focus,because your website represents who you are.

Sure you incorporate the rules into your webcopy,we all know that your blog must go through these steps:

  • Planning
  • Drafting
  • Editing

If you don't follow these rules of writing,you'll surely run into editing errors and clumsy sentences.

Perfection never comes,but you focus on webcopy and putting yourself into it.

I believe you understand that the very nature of blogging is informal.
However,even if informal,we still obey the rules of spelling and grammer.

This is because enquirers, and customers scrutinize your website.

Your webcopy represents you,and your personality,as visitors come to your site,and hopefully come back to your site.

This says a heck of a lot concerning not only the rules above which I'd mentioned ,but also the research from which you draw relevant information.

Also, the IM experiences that you share.

You know that you've done the research, gone through the travails,done the drafting,and the editing,because this is you the person,the author,your blog is full of your personality.

In the world of the Internet and blogging,here's a few things to keep in mind as you entertain, and hopefully guide and teach your audience.

First,you need a compelling blog,you'll need to add humor,be provocative,add color, and most important be yourself.

One of the best parts of blogging,as opposed to doing any other kinds of writing,is that you’re highly encouraged to write as yourself.

No need to get technical or impersonal if that’s not who you are in real life.

A professional tip for how to find your writing voice if you’re unsure of what it is?

Try recording yourself to hear your own speaking mannerisms and tempo.

Second, you always try to differentiate yourself, your blog and your brand from others in your niche.


You always need to write with clearity,but the things that make you stand out among other bloggers,among competitors, are key to developing your blog.

And the way you differentiate yourself?

Yeah that's right,your article writing composition.

You must learn this differentiation,my putting yourself into it,once you understand this,your enquirers will follow you.

Third,engagement is great,but get the visitor in and out, because that is the nature of today's webblog visitors.

Being concise is paramount to the effort.

This is why bloggers use bullets and summaries.

Website bloggers must be particularly attentive to a generation of internet consumers who expect instant gratification and very quick fixes.

Obviously, you're aware of the very rapid development of portable devices that can access the internet virtually anywhere.

This is great for websites and bloggers,as it means their audience is not only growing with each smart phone and tablet advance, but their site is also reachable 24/7.

However,as technology advances,the attention span gets shorter.
My website, a WordPress blog:



Fourth,you'll need to give detailed descriptions of your products and services.

The best way to give great detail very quickly is by images, and videos.

You still need to write about your products and services,because the search engine's bot will walk your site for keywords,the analysis of which is used for SERP position and page rank.

What's more,always label your pictures and videos with your relevant keywords,as the search engine bot always weighs the "caption" and "description" for relevant keywords.

You can give quick detail with a picture or video, but to convey understanding and perspective,you have to write a blog.

By following webcopy rule number four you'll have a product presentation that'll project authority.

Strive for no grammatical errors,no spelling errors,and good punctuation,to make reading as easy as possible.

Making reading easy is always prime consideration.

Webcopy is essentially the personality of your blog,and represents the fundamental architecture of your site.

The personality of the blog is the personality of the blogger doing the writing.

The human race has one really effective weapon, and that is laughter. Mark Twain


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.







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