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Francis Cassady
Member Since: 8/11/2016
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Francis Cassady   My Press Releases

Customer Relationships and Vice Versa

Published on 6/19/2019
For additional information  Click Here




Francis Cassady 061919


Logical? I don't think so......


I think the worst time to have a heart attack is during a game of charades.

I refuse to answer that question on the grounds that I don't know the answer.

Alcohol doesn't solve any problem, but neither does milk.

My wallet is like an onion. When I open it, it makes me cry...

Doesn’t expecting the unexpected make the unexpected expected?

I'm not clumsy, The floor just hates me, the table and chairs are bullies and the walls get in my way.

Life is short, smile while you still have teeth.

The only reason I'm fat is because a tiny body couldn't store all this personality.

I'm not lazy, I'm just very relaxed.

You're born free, then you're taxed to death


Customer Relationships and Vice Versa


Keep in mind, that you are a customer as well as a SBO.

This means that Solo Ad vendors and other ad vendors on which you place your adverts, need to communicate well and cater to your needs and wants,as you are their customer.

So many times we find the vendors as rude and dictating terms, that is not the way customers (you) want to be treated.

That's got to change.

If they don't act professionally,than move on quickly.

Many brands do not understand amid all the rapid WWW changes, the fundamentals of great customers service remain identical to which small bricks and mortar businesses focused,before the internet developed.

From the customers perspective,it’s all about the feeling of being recognized,heard,and valued.

Here's a helpful pdf called Strategies and Tools for Delivering Great

Customer Service which every small online business owner needs to read.

Here are some of the main points I need to summarize here:

  • drive everything in your business with a customer focus
  • ask questions and collect relevant data
  • exceed customer needs and expectations
  • Communicate effectively on either side of the service spectrum.
  • Ask this question: Is this vendor communicating well?

Do you get the feeling,that you as the customer , is being treated with the same respect that you treat your customers?


If you're a small business owner you want to acknowledge every customer you have.

As a SBO you should hand write personal thank-you cards, or you should send out a personal thank-you emails.

Do you ever get them from your vendor?

Find your own special customer appreciation actions and make them a important part of your routine.

Be the small business owner who makes so much of an effort that working with you,or buying from you, simply becomes automatic for your customers.

Think of that when dealing with a vendor. How you treat customers and how I'm being treated as a customer.

Example of Customer Services Oriented Small Business Owner


Let's say you ordered a unique product from a small online business website.

You'd probably expect that the transaction would end when you hit the pay button.

Subsequently, you wait to receive a package from the small online business,after you receive the package,you'll probably never hear from the small online company again.

But,now two weeks after receiving your product and having some time to use it, you get an email from that company's owner.

In the email, the CEO personally has written you a thank-you note saying how much it means that you ordered from them, and that you get in touch with them any time you need help with your order, or have any questions.


In the email is a phone number,skype number, and email address.

Do you think this would have significant impact on your customer?

Do you think they'd return to your website to purchase again? Or return to read an informational blog?

Are there vendors out there that have personalized customer service?
It'd be a great advantage to make customer service a two-way street.


You can conquer almost any fear if you will only make up your mind to do so. For remember, fear doesn't exist anywhere except in the mind. Dale Carnegie



Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.

Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.



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