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Francis Cassady
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Francis Cassady   My Press Releases

SEM-CPC Based On Supply And Demand

Published on 4/28/2019
For additional information  Click Here





Francis Cassady 042819


Puns Galore create a roar......Seriously?

Why don't lobsters give to charity? Because they're shellfish.

Insects really bug me!

A dog gave birth to puppies at the roadside and was fined for littering.

The best way to communicate with a fish is to drop them a line.

Cuddling a cat usually leaves you feline good.

How does a farmer count his cows? With a cow-culator.

Where did Noah keep his bees? In the ark hives.




SEM-CPC Based On Supply And Demand



PPC or pay per click advertising is the way in which you place a paid ad on a search engine's result's page or the pages in a publisher's site.

Placing an ad on search engine result's page is called SEM or search engine marketing.

An example is the Google Adsense network,which is the publishing arm of Google.

Google Adsense places ads on a vast content network of website publishers.

Well established internet marketers are both advertisers and publishers.

They'll advertise their products and services via the CPC or cost per click network of Google Adwords.

As an advertiser you're looking at cost or expenses,so the Adwords or other CPC network, will cost so much per click.


The cost is set based on supply and demand.

If you enter a highly competitive keyword with massive clicks per month,then the higher the cost will be.

Also,In SEM marketing the cost depends on the network in which you place an advert.

Obviously, Google Adwords is more expensive, based on the quality and quantity of the web searchers.

Recall,advertisers can choose to have their advertisements displayed on the search network only,or they can select to have the advertisements displayed on the content network.

That removes it from the SEM realm, but it stays in the CPC sphere.

Copy and paste the below link  to get a Google Adsense Wordpress plugin,

You've seen that the perspective is different from the CPC of a search or content advertisting network, and the PPC orientation of a publishers content network.

CPC,or an advertiser, involves spending on ads. It involves either SEM or placing ads on the content advertisng network.


PPC,relative to a publisher, involves income from ads. At least that's a clearer way of looking at it.

Publisher's networks include Adsense and, and Clicksure.

Here's another important site to which I'll point you,


Advertisers think about cost, but publishers think about income.

CPC refers to the actual price you pay for each click in your SEM or content network marketing campaign.

Obviously,the goal is the same from both perspectives, that is to increase revenue to grow your online business.

The publisher's network of Adsense does a great job of matching the advertisers' adverts,so they are targeted to relevant site content and audience.

As are the others I referred to above.

Publishers need to drive huge amounts of traffic to get the clicks to a multitude of niche sites.

Advertisers, of course, are more concerned getting relatively few quality clicks from enquirers who are very interested in their product offering.

I've mentioned how well the Google advertising and publishing networks are able to hit the bulls-eye,as far as targeting traffic.

This is the most important concept to which Google focuses it's algorithm.

It's also important to the internet marketer,whose livelihood depends on getting the correct searchers for their products and services.

Also,getting the correct persons on the publishers' websites that are responsive to the PPC adverts.

As for SEM,you know that Adwords is an effective network with great results, but the cost can be prohibitive to small online business owners.

So as far as search networks are concerned,the first alternative is Bing.

There are also the content and display networks,about which we'll talk further down.

PPC Tools


You'll need a base list of keywords related to your avatar to do PPC advertising.

Go to this free keyword generator tool, to get the base keywords,

Also,I'll give you a PPC ads generator tool,


Understand the time and effort it takes to get to page one of the organic results page,but SEM-CPC gets you there almost immediately.

Keep in mind that SEO does apply to SEM/CPC, but it's more relevant to organic SERP.

This is because SEM/CPC requires keywords.

But organic SERP requires understanding SEO from more of a technical perspective, and strategic keyword placement.


Google Keyword Planner

I'm not advocating Google Adwords,but because of its efficacy and efficiency ,it's the top SEM/CPC ad network, as well as the most costly.

Recall,Google Adwords relies on the Google Keyword Planner for adding relevant niche campaigns.

We must all suffer one of two things: the pain of discipline or the pain of regret or disappointment. Jim Rohn




Thank you so much for visiting my site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.











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