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Francis Cassady
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Francis Cassady   My Press Releases

Validate Your Brand

Published on 4/19/2019
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Francis Cassady 041919


Some pun wisdom. I think......?

The librarian didn't know what to do with the book about Tesla's love of electricity, so he filed it under 'Current Affairs.'

After manually rotating the heavy machinery, the worker grew pretty cranky.

The inept psychic attempted clairvoyance but just couldn't get intuit.

The carpenter came round the other day. He made the best entrance I have ever seen...

Telling a demolitionist how to do his job is destructive criticism.

Old artists never retire, they withdraw instead!


Validate Your Brand


Two strategies, sometimes referred to in the IM industry as growth hacks,are the Content Marketing and SEO.

These are marketing techniques you can use to more quickly increase your exposure and create a more personal clientele.

But SEO and Content Marketing comes with some internet marketing experience.

In the mean time,as you get a feel for your internet business ,you’ll find yourself taking an approach of gradually increasing your online presence.

This is done by writing valuable articles and using search engine optimization or SEO, to raise your online position.

Content marketing works at the onset, because it allows fledgling affiliate marketers to advance their online affiliate business without a significant budget.

Social media also becomes an important affiliate marketing platform, as IMers can advertise gratis and start the building process.

Social media becomes important as fledgling marketers use Facebook relevant Groups.

Also, ditto for Twitter, Instagram, and other social media, like IBOtoolbox for example.

Content Marketing

Recall,Content Marketing means simply creating lots of value on your website by writing relevant high quality blog posts, videos, articles,audio and features.

The objective is to brand yourself ,you do that by making noise.

Your content is what demonstrates your knowledge and becomes the way to make the noise.

You don't have to be an expert when you start, but you'll become one as you commit and become a viable content Marketer .

The key is to build trust and authority,the combination will validate your brand and website.

Obviously, more validation mean more visitors to your site.

But you'll need to keep in mind, that more validation requires more responsibility.

Validation means the products and services you recommend will be be taken more seriously by your visitors.

Niche Authority

Validation will foster niche authority.

This establishment of niche authority is what will eventually encourage people to sign up to your mailing list,and motivate other niche affiliates to work with you.

Establishing niche authority is what will raise the number of visitors you entertain per day.

The establishing of niche authority also raises your name, as well as, your brand.

From a pure SEO perspective,Google rewards blog posts of 2000 words or more, and the post must be unique .

Keep in mind,the long posts that are SEO oriented, and written for keywords,are ranked higher in SERP and produce signups and sales.

Shorter more value-add articles are better for your readership, your brand, and your company.

They will generate PageRank,as your readership expands.

You basically brand with the shorter someting-to-say articles that can help others.

The longer more in depth article that the Google bot looks for establishes SERP, and gets searchers directed to it by the Search Engine.

Both types can be SEO oriented. But PageRank for niche keywords,and SERP for product and services keywords.

Social Media


Join social media sites as well, but be sure that you provide value before you add independent affiliate links.

Remember,the key to a viable affiliate marketing business is interaction,establishing trust,and gaining followers.

You know that as you add value consistently, and you gradually build an audience that trusts you,they will trust the products and services you promote.

From a value-add perspective and building interaction and trust, social media marketing is much like content marketing.


Pay per click advertising or PPC, is an internet advertising technique used to direct traffic to landing pages,sales pages, or websites,when a link is clicked in a PPC Advert.

The advertiser pays a publisher,like a website owner, PPC Ad network, or PPC Search network.

Google AdWords and Facebook Ads are two huge PPC networks.

Keep in mind, that PPC adverts are very much Keyword oriented especially in the title.


Adwords places your adverts alongside specific searches right on the Search Engine Results Pages or SERP,in the right-side column,top of page and bottom of page.

Facebook places adverts on the desktop news feed,right-hand column, mobile news feed, and the instagram mobile.

PPC is the most efficient internet marketing advertising technique to get highly targeted traffic.

These are probably not good PPC advertising networks with which to start affiliate marketing PPC advertising.

The reason is that they're too competitive and too expensive. Here are some alternative PPC networks:

  • Bing
  • Yahoo (Oath owned by Verizon)
  • Yahoo Gemini
  • Adroll

SEM is probably the most effective and costly PPC Adverts. But you can opt for the "alternative" platforms,as I'd noted above.

PPC is the most effective way to to get a targeted audience to find your advert and click on your affiliate link.

Obviously,this is because these customers are actively searching for your service or product offering.

The PPC network is able to direct customers right to your advert.

PPC is efficient,both from a conversion and cost perspective, because it directs only the people most likely to buy your product or service, or sign up as a lead.

PPC requires keywords and keyword phrases just like you use with content marketing and SEO.

The most popular and competitive keywords cost the most per click.

Your relative position depends on the bid you make based on the keyword or keyword phrase.

You target phrases for which only your potential customers would search.

If you are promoting a page for sales,you can use Google’s negative keywords' tool to filter anyone who uses the term "free" in their search entry.


Here a significant online keyword tool that utilizes Google Autocomplete,

Beware of little expenses. A small leak will sink a great ship. Benjamin Franklin


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.




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