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Francis Cassady
Member Since: 8/11/2016
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Francis Cassady   My Press Releases

Understanding Is A Must

Published on 2/19/2019
For additional information  Click Here



Francis Cassady 021919



Gratification from a kiss?

A married couple was in a terrible accident where the man's face was severely burned.

The doctor told the husband that they couldn't graft any skin from his body because he was too skinny.

So the wife offered to donate some of her own skin.

However, the only skin on her body that the doctor felt was suitable would have to come from her buttocks.

The husband and wife agreed that they would tell no one about where the skin came from, and they requested that the doctor also honor their secret.

After all, this was a very delicate matter.

After the surgery was completed, everyone was astounded at the man's new face.

He looked more handsome than he ever had before!

All his friends and relatives just went on and on about his baby face!

One day, he was alone with his wife, and he was overcome with emotion at her sacrifice.

He said, "Dear, I just want to thank you for everything you did for me.
How can I possibly repay you?"

My darling," she replied, "I get all the thanks I need every time I see your mother kiss you on the cheek."


Understanding Is A Must


As you know IMers that have been online for years can gain considerable internet marketing knowledge.

The bad thing is that you can talk over the head of a general audience, interested audiences, as well as newbies.

When I started two and five years ago I didn't have a clue.

I retired from a Major Telco and needed some kind of supplemental income.

I read and read some more,but I thought I'd understood some IM material, I didn't.

Some articles that I read were just using too many technical terms,and I immediately thought that the subject matter was above me.

However, I thought if I kept delving into internet marketing material,I would eventually understand.

Obviously, as in any field of endeavor,you can talk about a subject and there will inevitably be persons who have an interest,but are not quite understanding some of the concepts.

So there you go talking over your audience's head-hardly intentionally.

The vernacular in the phone company was strange and complicated,really a separate language that only the veterans understood.
if you were a newbie, you'd thought you'd entered a different country.

And so it continues online,as new terms are constantly introduced,you learn and you try your best to pass on the information in a lucid way.


But the issue is what the general audience thinks "is this person for real,what are they talking about"?

As I thought exactly the same thing, five years ago.

So some of the veterans who've been online in the internet marketing field don't have an issue with your material,with your use of IM terms.

They'll absorb the relevant information,but to some you're speaking in another language., so be careful,better mindful.


An experienced marketer will be excited to talk about a new or a very interesting internet marketing topic.

Come on now... go ahead lay it out the best you possibly can.

Some people will follow you,they'll get your meaning,,but you must use simplistic language and ordinary terms and words.

If you are talking over their heads, you'll never know,and on the internet you must be much more careful, and you can't pick up on body language.

You explain the current issues the best you can, in hopefully a simple and the most concise way.

The key is get the message across in simple terms explaining the value that's in your proposition.

So how do you keep your site pertinent and how do you take the pulse of your audience?


You always get objective opinions from persons you know,get them to identify obstacles and objections for you.

Be sure that what you've said inspires in a simplistic way, that all will understand.

Always ask the person, who's negotiating your site, for feedback.

Ask the visitor how you can improve your page,and what you can do to make your site clearer and more engaging.


While you won't get answer back every time, the ones you do get back,will be of great value to you as a marketer, and some of the best marketing feedback you've ever gotten.

The professional internet marketer follows the visitors through their website,using important analytic and metric tools.


Here's some of the best:

  • Google Analytics by MonsterInsights
  • AFS Analytics
  • Jetpack by
  • Google Analytics
  • Simple Feed Stats
  • Wordpress Power Stats
  • Wordpress Statistics

The professional internet marketer always communicates in a clear-cut simple way and adds value in the process.

No one is guessing,or trying to figure out what you just said.

Simplicity in character, in manners, in style; in all things the supreme excellence is simplicity. Henry Wadsworth Longfellow



Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.





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