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Francis Cassady
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Traffic Patterns

Published on 1/13/2019
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Francis Cassady 011319



 don't want to go to heaven?


Father Murphy walked into a pub and said to the first man he met, "Do you want to go to heaven?"

The man said, "I do Father."

The priest said, "Leave this pub right now!"

He then approached a second man. Father Murphy asked, "Do you want to got to heaven?"

"Certainly, Father," was the man's reply.

"Then leave this den of Satan!" said the priest.

Father Murphy then walked up to O'Toole and asked, "Do you want to go to heaven?"

O'Toole replied: "No, I don't Father."

The priest looked him right in the eye and said, "You mean to tell me that when you die you don't want to go to heaven?"

O'Toole smiled, "Oh, when I die. Yes Father. I thought you were getting a group together to go right now."




Traffic Patterns



PPC or pay per click advertising is the way in which you place a paid ad on a search engine's result's page or the pages in a publisher's site.

Placing an ad on search engine result's page is called SEM or search engine marketing.

An example is the Google Adsense network,which is the publishing arm of Google.

Google Adsense places ads on a vast content network of website publishers.

Well established internet marketers are both advertisers and publishers.

They'll advertise their products and services via the CPC or cost per click network of Google Adwords.

As an advertiser you're looking at cost or expenses,so the Adwords or other CPC network, will cost so much per click.

The cost is set based on supply and demand.

If you enter a highly competitive keyword with massive clicks per month,then the higher the cost will be.

Also, cost depends on the network in which you place an advert.

Obviously, Google Adwords is more expensive, based on the quality and quantity of the web searchers.

Recall,advertisers can choose to have their advertisements displayed on the search network only,or they can select to have the advertisements displayed on the content network.

Click the below image to get a Google Adsense Wordpress plugin,

You've seen that the perspective is different from the CPC of a search or content advertisting network, and the PPC orientation of a publishers content network.


Advertisers think about cost, but publishers think about income.

CPC refers to the actual price you pay for each click in your PPC marketing campaign.

The goal is the same from both perspectives, that is to increase revenue to grow your online business or hobby into a profitable online enterprise.

The publisher's network of Adsense does a great job of matching the advertisers' adverts,so they are targeted to relevant site content and audience.

Publishers need to drive huge amounts of traffic to get the clicks to a multitude of niche sites

Advertisers are more concerned getting relatively few quality clicks from enquirers who are very interested in their product offering.

I've mentioned how well the Google advertising and publishing networks are able to hit the bulls-eye,as far as targeting traffic.

This is the most important concept to which Google focuses it's algorithmic energy.

It's also important to the internet marketer,whose livelihood depends on getting the correct searchers for their products and services.

Also,getting the correct persons on the publishers' websites that are responsive to the PPC adverts.

You know that Adwords is an effective network with great results, but the cost can be prohibitive to small online business owners.

So as far as search networks are concerned,the first alternative is Bing.

There are also the content and display networks,about which we'll talk further down.

PPC Tools


You'll need a base list of keywords related to your avatar to do PPC advertising.

Go to this free keyword generator tool, to get the base keywords,

Also,I'll give you a PPC ads generator tool,


Understand the time and effort it takes to get to page one of the organic results page,but PPC gets you there almost immediately.

You must gage and set the one-time bid on your keyword correctly.

Most PPC marketers appreciate PPC because it is quantifiable,modifiable,and fast to page one SERP.

In addition to the pervasive Google Adwords and Yahoo/Bing advertising networks,there are other advertising network into which you can place PPC adverts.

These top content or display networks are also publishing networks

  • 7search
  • Adcash
  • BidVertiser
  • BlogAds
  • Clicksor
  • Conversant
  • Infolinks
  • Revenue Hits
  • Revcontent
  • Vibrant Media

Here's a PPC pdf that'll help.

Google Keyword Planner

I'm not advocating Google Adwords,but because of its efficacy and efficiency ,it's the top SEM ad PPC network.

The relevance of Google Adwords for the SBOs, IMers, and Affiliates is certainly the Google Keyword Planner.

You must use the new Google Keyword Planner and research relevant keyword phrases.

To access Keyword Planner sign into your Google adwords account,pull down "Tools and Analysis" and click Keyword Planner.

You can create a new AdWords account at any time by visiting the AdWords homepage at


Education comes from within; you get it by struggle and effort and thought. Napoleon Hill






Thank you so much for visiting my site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.










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