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Francis Cassady
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Francis Cassady   My Press Releases

Helping Customers In Their Everyday Lives

Published on 12/28/2018
For additional information  Click Here

Francis Cassady 122817


Smart Gal !!

Lawyer Won't Leave This Woman Alone On Her Flight. What She Does Next Is Genius. A woman and a lawyer were seated next to each other on a flight from LA to NY. The lawyer asked if she would like to play a fun game. The woman, tired, just wanted to take a nap, politely declined and rolled over to the window to catch a few winks. The lawyer persists and explains that the game is easy and a lot of fun. He explained, "I ask you a question, and if you don't know the answer, you pay me $5.00, and vice versa." Again, she declines and tries to get some sleep. The lawyer, now agitated, says, "Okay, if you don't know the answer you pay me $5.00, and if I don't know the answer, I will pay you $500.00." This catches the woman's attention and, figuring there will be no end to this torment unless she plays, agrees to the game. The lawyer asks the first question. "What's the distance from the earth to the moon?" The woman doesn't say a word, reaches into her purse, pulls out a $5.00 bill and hands it to the lawyer. "Okay," says the lawyer, "your turn". She asks the lawyer, "What goes up a hill with three legs and comes down with four legs?" The lawyer, puzzled, takes out his laptop computer and searches all his references, no answer. He taps into the air phone with his modem and searches the net and the library of congress, no answer. Frustrated, he sends e- mail to all his friends and coworkers, to no avail. After an hour, he wakes the woman, and hands her $500.00. The woman says, "Thank you," and turns back to get some more sleep. The lawyer, who is more than a little miffed, wakes the woman and asks, "Well, what's the answer?" Without a word, the woman reaches into her purse, hands the lawyer $5.00, and goes back to sleep.


Helping Customers In Their Everyday Lives


There really is something to say about writing fairly long rewarding content at least from Google's perspective.

Content seems to predominate these days as far as advancing your internet marketing name,brand,and blog.

Even from an advertising perspective,as content creation trumps banner ads, text ads and other forms of online marketing.

There's always been a significant tradeoff between writing for end-users and writing for SEO.

As marketers you've always heard,from day one,that you must write to solve a problem first,or write to contribute to the good of your peers,customers,and prospects.

Small online business owners embrace content creation rather than throw more money at more traditional advertizing methods.

By embracing content creation they are positioning themselves better.

Maybe not as fast, but certainly with a strong foundation.

The reason is because small online business owners who blog are willing to put the work into content creation in a consistent manner and build their customer base,as well as their brand.

Contrast this with small online business owners who are relatively passive with content creation,but exploit the ads' networks.

Do banner ads even work anymore?

Maybe,if you can afford thousands of dollars to place ads on the best and highest rated Alexa sites.

Media agencies have become more popular than ever, because a team is always more effective than an individual.

It is the job of the media agency to advise small online businesses on how and where to place effective online adverts.

But often these companies focus more on the initial research and planning, and let the client handle execution.

But content marketing was led by content marketers before media and creative agencies ever caught on.

Content marketing actually goes way back to the early 1900s that saw food companies hand out cookbooks and recipes relative to their products.

It did not take long to see the efficacy of actually helping customers in their everyday lives,with the accompanying growth of sales.

Content marketing focuses on creating and sharing helpful content.

It is content that was created to help the customer, hence, the indirect sales method that is content marketing.

Internet marketers, have obviously translated the effectiveness of content marketing to the World Wide Web.

But individual bloggers and content marketers have gotten greater competition from traditional adverts,social media and social media agencies.


The individual blogger puts interesting and help stuff into their content by focusing on their customers,enquirers and peers.

Content marketers answer the question how can I help first.

Do you think the first online content marketers had the early 20th century food companies in mind?

You know the ones that increased revenue by leaps and bounds,by adding a free recipe book.

The rudiments of content marketing are original works that'll help and assist people.

Generally, the game changing article is not going to happen very often,if ever,because most content marketers are not the pulitzer prize winning authors or even professional authors.

However, they know their products and services,and can help people get pretty good insite and perspective before they make a buying decision.

How do you compete? You should always be striving to do better,learn more,provide more help, and give more.

A vast amount of past article and blogs will be completely forgotten by new blogs that actually help people succeed.

But promoting your value-add article can be time consuming,and you'll probably need even more effort to promote,than you needed to write the content.

But if done correctly maybe not.

So how do you promote?

Start putting together a promotion list with the different places and ways in which you will share every single post.

Send your article out on an email list you can rent a list in your niche go to Udimi Solos.

content syndication networks

Content syndication is the process of posting and promoting original web content such as articles, blogs and videos on third-party sites.

Quality content syndication networks often have large, established audiences that are very high in Alexa.

When you promote your content on these platforms, you can increase your visibility and brand, also, you'll improve your SEO.

Free Platforms:

  • SlideShare (Linkedin Affiliate Network)
  • Medium

New Year's Day. A fresh start. A new chapter in life waiting to be written. New questions to be asked, embraced, and loved.

Answers to be discovered and then lived in this transformative year of delight and self-discovery.

Today carve out a quiet interlude for yourself in which to dream, pen in hand. Only dreams give birth to change. Sarah Ban Breathnach



Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.






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