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Francis Cassady
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Francis Cassady   My Press Releases

Emotional Input Gets It Done

Published on 12/12/2018
For additional information  Click Here

Francis Cassady 121218



To Big a Coincidence?

Two men were sitting next to each other at Murphy's Pub in London. After awhile, one bloke looks at the other and says, 'l can't help but think, from listening to you, that you're from Ireland' The other bloke responds proudly, 'Yes, that I am!' The first one says, 'So am l! And where about from Ireland might you be?' The other bloke answers, 'I'm from Dublin, I am.' The first one responds, 'So am l!' 'Mother Mary and begora. And what street did you live on in Dublin ?' The other bloke says, 'A lovely little area it was. I lived on McCleary Street in the old central part of town.' The first one says, 'Faith and it's a small world. So did l! So did l! And to what school would you have been going?' The other bloke answers, 'Well now, I went to St. Mary's, of course.' The first one gets really excited and says, 'And so did l. Tell me, what year did you graduate?' The other bloke answers, 'Well, now, let's see. I graduated in 1964.' The first one exclaims, 'The Good Lord must be smiling down upon us! I can hardly believe our good luck at winding up in the same place tonight. Can you believe it, I graduated from St. Mary's in 1964 my own self!' About this time, Vicky walks up to the bar, sits down and orders a drink. Brian, the barman, walks over to Vicky, shaking his head and mutters, 'It's going to be a long night tonight.' Vicky asks, 'Why do you say that, Brian?' 'The Murphy twins are drunk again.'


Emotional Input Gets It Done


Professional copywriters, ad agencies, and some of the best online marketers can write provocative headlines that can draw readers to their emails or articles.

There's a definitive process involved and the great headline writers understand this process.

Headline Writing takes time and effort,just like any part of your business to which you've committed yourself.

Headlines need your undivided attention and significant time to get the best copy.

Here's a swipe file you might find interesting,

There's a bit of a misconception that time spent on headlines should be very fast after completion of the email or article is all wrong.

Headlines need to be well thought out and you need to take the time to be sure they're done right.

Always keep a swipe file of great headlines and draw on the idea,not the actual verbiage.


Sit down before a campaign and write headlines and put them into your swipe file.

Recall, SEO articles and blog need keywords in the headline, so it might be tougher to craft a compelling headline, like you do with email.

It's always easier doing a compare of available headlines, so you can see the comparative merits of each one relative to your offer.

Here's a list of some winning headline topics:

  • Questions
  • Curiosity
  • negatives
  • How to do something
  • Number of ways to do something
  • Surprise

Be sure to write all ideas down on paper, even if you initially think it's kind of crazy,even risque.


Once you've got your ideas on paper, go through the list one by one and ask yourself if you used the correct pyschology above which we'd outlined.

You want it compelling,and that psychology has been proven to work.

Once you get it where you want it, you can use several of your best swipe files when split testing,PPC adverts for example.

Even solo ad headlines can be variable, but with the same body of information.

Also, some of the best ones can be used as PPC Ads,tweets or email headlines.

Also, banner ads and text ads, should be written with thoughtful and compelling subjects.

Below is a textad form from BusinessWorldLists, a very significant site,on which you can advertise on a monthly basis, and you can also become a BusinessWorldLists publisher.

There are actually several ways to advertise on BusinessWorldLists.

wp vault

So you'll drop out the ones that don't work while simultaneously developing your stronger ideas.

People generally buy based on emotional input.

This is when headline strategies become compelling,when they appeal to the emotional level.

Don't be afraid to push your headline above and beyond the normal or standard,sometimes shock value means that people will stop and read.

People respond to logically laid out, specific, and easy.
So "4 easy steps to making money at home" will perform better than

"Here's how to making money at home!"
Next, you can paste your headline message in this analysis engine.

This free tool will analyze your headline to determine the Emotional Marketing Value score.

As we've outlined above reaching your customers in an emotional but systematic way, is the key to successful headline copywriting.

Your headline is obviously the most important part of your copy,without which no one will read your content.

Here's the URL to get a headline analysis,

Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, 'What's in it for me?' Brian Tracy




Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.







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