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Francis Cassady
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Francis Cassady   My Press Releases

Avoid Being Blasé

Published on 12/6/2018
For additional information  Click Here




Francis Cassady 120618

Management Dress Code?

It is advised that you come to work dressed according to your salary.

If we see you wearing Prada shoes and carrying a Gucci bag, we assume you are doing well financially and therefore do not need a raise.

If you dress poorly, you need to learn to manage your money better, so that you buy nicer clothes, and therefore you do not need a raise.

If you dress just right, you are right where you need to be and therefore you do not need a raise.


Avoid Being Blasé


Content marketing is still a prevalent,as well as,effective marketing technique.

Social media has significantly expanded the reach of content marketing,so a compelling headline,becomes more important,as content marketers' articles are becoming more wide spread.

Click-baiting is still very much alive.

This is not to mention the dangerous scams.

Where are the serious value-add marketers? Definitely right here at IBOtoolbox.

Some marketers are much more gimmick than substance.

It's difficult sometimes to identify the legitimate online marketer, who has something of value to say, something of value to offer.

This is especially true from a content marketing perspective.

But content marketing offers several different types of media through which to get your message across.

Email is certainly a big part of content marketing.

Based on the click-baiting and redundant,and scam emails,you can see why the OR or,open rate, and clicks have steadily declined.

Email marketers have to pay attention to developing a headline,a subject,the authenticity of which, drives a higher OR or CTR.


So how can you set your headline, your subject line apart,and let people know that you have indeed got someting beneficial and important to say?

How do you make sure that your offer has been thoroughly researched and is a valuable,welcomed,and appreciated offer.

Experienced marketers study and know the fundamentals of accepted internet marketing headline writing.

Compelling without being unrealistic or weird.

The difference from the email and the blog, is that you need to insert keywords into the blog headline.

So what has changed since the email marketers initially learned subject writing rules?

The audience to which you target your headlines has become blasé to the steady tide of meaningless subjects and headlines.

Here's a site from which you can download swipe files. I believe this is a serious site, as it's rated 1913 WW..... extremely high.

Your articles are not innovative perfection,or you'd be writting for the Washington Post, the New York Times,or National Geographic.

However, as serious marketers,it is necessary to make sure your subject is relevant and compelling,so that enquirers will open and read your material.


And how do they do that? Self-Interest.

Usually direct and speak to a specific benefit enquirer will gain by opening the email.

Self-interest subject lines also help pre-qualify enquirers by giving them info about your email’s body content.

Take a look at this email from my partner WorldProfit:

Here is a Special Offer Available for a Limited Time ONLY

Blast YOUR Ad To 30,000 Per Month Absolutely - NO Cost!

PLUS ->>

=> 50,000 Visitors to Your Website!
=> 100,000 FREE Emailer Credits!
=> 10,000 Traffic Exchange Credits!
=> 25,000 Advertising Views for YOUR Website!


Get Our $500 Of Free Gifts If You
Signup Now with NO Obligation EVER...

Yours In Success,

Francis Cassady
Cassady Online LLC
 My Blog

You can see how compelling this would be, to newbies, intermediate, or advanced marketers.

Here are the other pieces that you need to fit in:

  • Curiosity
  • Free Offer ( WP email )
  • Urgency ( WP email )
  • Your Story
  • Industry News
  • Success of persons who've use your products and services

Keep in mind, we're talking about initial email offerings here, and not personal-list oriented emails.

But you need to be straight to the point.

Here's why you need to open the mail or click the link,and you're very specific on what they'll get,and the time it will take to get it.

Now you've come up with an excellent headline for your content, you'll need to deliver on the promised goods.


Your headline and your content must be consistent, or your chances of getting a click from that enquirer again will be marginal.

This is equivalent to having a congruous optin and landing page on your blog.

When a reader clicks on your headline they have expectations,and it is necessary for you to live up to those expectations.

Never ask anyone over 70 how they feel. They'll tell you. George H. W. Bush


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.




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