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Francis Cassady
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Francis Cassady   My Press Releases

Evoke A Response

Published on 11/26/2018
For additional information  Click Here




Francis Cassady 112618





A man and his wife are dining at a table in a plush restaurant, and the wife keeps staring at a drunken man swigging his drink as he sits alone at a nearby table.

The husband asks, "Do you know him?"

"Yes," sighs the wife, "He's my ex-boyfriend.

I understand he took to drinking right after we split up seven years ago, and I hear he hasn't been sober since."

"My Gosh!" says the husband, "Who would think a person could go on celebrating that long?"



Evoke A Response


Do you think visitors actually read the content on your blog?

Maybe, if you can answer a seriously pressing question.

But most blogs are written to evoke a response, that compels interested niche members or others interested in your specific content.

That's why keywords were invented of course, to match the content to the enquirer.

But 80% of surfers skip the article content and the other 19% are skimmers.

That leaves 1% reading your whole article seriously.

This lends significance to videos, images and infographics.

Remember the line on first impressions, and how quickly you make a follower or the opposite.

The very thought can be disconcerting.

Recall, in a face-to-face meeting ,it takes only several seconds to assess and evaluate the person with whom you are meeting for the first time.

The Internet has sped this process up, there's very little in-depth understanding and less patience.

At any rate,your subject,header,and your key words,drive visitors to your site.

You have little time to convince and send to your landing page.

What you're looking for,of course, is to continue on reading and looking at your product offerings.

But primarily you want to send the enquirer to your LP to become a subscriber.

Product offerings are contained within Widgets that accompany your page.

The magic html code to install in a Widget to get an enquirer off to your LP while staying on your site : target="_blank"

Here's a Udimi widget I made for

The first without the diverter the second with the diverter.

<a target="_blank" rel="nofollow" href=""><img src="//" alt="Udimi - Buy Solo Ads" /></a>

<a target="_blank" rel="nofollow" href="" target="_blank" ><img src="//" alt="Udimi - Buy Solo Ads" /></a>


A widget is just a clickable image that'll take a prospect to a landing page or LP.


SERP position

The Google algorithm looks at bounce rate and time spent on the site,as two of the predominate criteria to establish SERP position.

Recall, tracking to keep an important eye on your time-on-site results.

There are two free ways in which you can track your results: The first is Google Analytics,which Google provides in the webmaster tools section of your Gmail account.

These analytics can give you average time on site, total unique visitors, what keywords people are using to find you.

The second is Go to and type in your domain name. tells you how popular your site is relative to other US and world-wide sites, it also gives you the following:

Bounce Rate
Daily Pageviews per visitor
Average time on site

An important WP plugin for Website Analytics is Google Analytics Dashboard for WP (GADWP).

Supporting Keywords

Searchers look at the headlines that support keywords,the same keywords that they input in the search engine, when they'd begun their enquiry.

Here we go again with keyword phrases that need to specify the visitors' interest and problem.

Major search engines like the keyword phrase specified in the URL, the subject line and the first and last paragraph of the composition.

This positioning is not only good for SEM, it's also good for the initial attention-getting you need for the prospect to stay on board or move a step further to the LP.


Obviously, the search engine's job is to get an enquirer matched up with exactly what they're looking for.

But you really have two tasks from an internet marketing and content marketer's perspective.

You'll need to get the right keyword phrases matched up to your content,and second, you'll need to get compelling headlines and subject with relevant keywords.

That's always a challenge to get the two in synch. But get that right and you'll have people signing up to your list.

Compelling and keyword oriented headlines are not only important for your blog,they're also critical for your landing page subject,text ads,image ads, and PPC ads.

Email copy subjects are not keyword orinted, they are dependant upon compelling headlines for an effective OR.

Recall, the main keyword in your composition must match you main keyword in your Landing Page.

Here's some help for writing titles,subjects and headers copy and paste

The main task remains the same, and that is to offer valuable information.

Value-add information trumps everything else,however, the first obstacle to overcome is to get a prospect to read, watch, or listen to your stuff.

Here is a great FREE CALL-TO-ACTION BUTTON GENERATOR either in CSS or PNG, copy and paste.

Here's the button I'd designed:


AWeber lets you install URLs for buttons,very cool for email copy.

Whatever good things we build end up building us. Jim Rohn


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.



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