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Francis Cassady
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Francis Cassady   My Press Releases

Quickly And Efficiently

Published on 11/11/2018
For additional information  Click Here



Francis Cassady 111118



Ugly Girl Friend?

After living in the remote wilderness of Kentucky all his life, an old hillbilly decided it was time to visit the big city.

In one of the stores he picked up a mirror and looked in it.

Not ever having seen one before,
he remarked at the image staring back at him, "How about that! Here's a picture of my daddy."

He bought the 'picture', but on the way home he remembered his wife, Lizzy, didn't like his father.

So he hung it in the barn, and every morning before leaving for the fields, he would go there and look at it.

Lizzy began to get suspicious of these many trips to the barn.

One day after her husband left, she searched the barn and found the mirror.

As she looked into the glass, she fumed, "So that's the ugly piece of trash he's runnin' around with."

Quickly And Efficiently


Pay per click or PPC advertising is the most highly targeted traffic in internet and affiliate marketing.

It also is the best traffic from a conversion perspective,because PPC is used with search engines, and searchers are looking for a specific product or service.

In other words, you've buyers looking for you,rather than you looking for buyers.

The prohibitive piece is that PPC advertising, also called SEM, is expensive,especially for the SBO.

You know about Google Adwords,sign up for a Google Adwords here's how,
Sign in to your manager account at

Click the Accounts tab.

Click the Performance sub-tab.

Click + Account.

Select the type of account you want to create: AdWords or AdWords Express.

Give the new account a name (this is the name you and your managed accounts will see).


Recall, PPC is also called paid search,and the reason for its IM significance is because your business can be found by people quickly.

This is on Google Search, or other relevant search engines, at the exact time when they're searching for the products and/or services that you offer in your small online business.

This is the highly targeted essense of paid search.

But for most of the small online business owners, Google Adwords can be out of reach,even if you're investing the $10 minimum per day budget,it takes to get Adwords Specialist "free" support.

Take a look at this White Shark media pdf,

Bing Ads now are owned and controlled by Microsoft, go here to find out how to get signed-in.

Signup page,

Here the Bing Ads editor:, download it free here.

You'll need either a Microsoft or Bing Ads login.

You can save online time by managing your Bing Ads campaigns in a desktop application.

The Bing Ads Editor lets you edit campaigns offline and then publish changes after you've completed the change.

One of the primary ideas you need to focus on when writing an SEM PPC advert is to talk about the goal that your enquirer is trying to achieve with a headline that solves a problem.

The basic structure of a Google PPC ad is:

PPC Ad Example:
Headline 25 characters (maximum)
Display URL (e.g. ): 35 characters maximum
Destination URL no limit because this URL goes to your landing page
Description Line 1, 35 characters maximum
Description Line 2, 35 characters maximum

You'll need to come up with something compelling that solves a problem very succinctly.

Here are some tools in which to generate PPC adverts.



Here's another from SEO Book.

Google Adwords also offers free $100 coupon codes, click the image to go th for the codes. (coucod esj)

Remember that you'll need Google Analytics to monitor your paid search campaigns,, for the mobile version go here:

Great achievement is usually born of great sacrifice, and is never the result of selfishness. Napoleon Hill


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.









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