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Francis Cassady
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Francis Cassady   My Press Releases

Marketing Design And Strategy In Place

Published on 10/30/2018
For additional information  Click Here





Francis Cassady 103018



A History Lesson (from 6 year olds)

Sir Francis Drake circumcised the world with a 100 foot clipper which was very dangerous to all his men.

On the night of April 14, 1865, Lincoln went to the theatre and got shot in his seat by one of the actors in a moving picture show.

They believe the assinator was John Wilkes Booth, a supposingly insane actor.This ruined Booth's career.

Johann Bach wrote a great many musical compositions and had a large number of children.

In between he practiced on an old spinster which he kept up in his attic. Bach died from 1750 to the present.

Bach was the most famous composer in the world and so was Handel.

Handel was half German, half Italian,and half English. He was very large.
Beethoven wrote music even though he was deaf.

He was so deaf that he wrote loud music and became the father of rock and roll.

He took long walks in the forest even when everyone was calling for him. Beethoven expired in 1827 and later died for this.

Marketing Design And Strategy In Place


Your goal as a SBO or IMer is to get new customers and keep the ones you already have.

You need to have a marketing strategy that can use the web to catch prospects and keep them.

It can seem difficult to get it put together, but the important thing is once you have the right marketing design and strategy in place, it will keep working for you and get easier to follow every time you implement it.

Research, as well as doing, is going to be the key to developing a good marketing strategy.

Finding out as much as you can about your prospects,by studying their tendencies on the web and where they look for information about your niche products is key.

Niches are relative to demographics as you need to tailor a marketing strategy to suit niche members' needs and interests ultimately capturing their attention.

Marketing reseach will generate information that is relevant to your niche in your industry, in which you'll find ways that are being used to attract prospects looking for your products and services.

As SBOs always ask the questions, What are my competitors doing? Can you feed off the ones that are getting it done.

Then you ask another question,How can it be improved?

You look at where niche members are doing their advertising and you do a copy cat as you find ways to do it better in those prime locations.

Sometimes it boils down to finding the the where they're going, but doing it more efficiently.

Efficiency,like expertise, does improve with doing it on a daily basis.

Find out where the SBOs , IMers, and Affiliates advertise, especially the ones who've been in the Industry for a long time.


We can see that with IBOtoolbox,IBO for Independent business owners,as it attracts Industry Marketers who know what they're doing, and know where to advertise to get results.

There is no need to find your own way, you follow their path that has been laid out for you.

A lot of the work has been done by others in your field to develop a marketing strategy, hence, the copycat strategy.

It's more team effort than individualistic,build on their strengths, add your own value to the group.

Even veteran non-niche members, can share significant knowledge of how to make it work.

Once you're committed,do not pay attention to the naysayers and defeatists.

It's now time to indulge the activity of those who've done the work and made it happen.

The knowledge is out there, just as it's right here at IBO, for which you can take advantage,read,listen,copy and then apply your own ideas, message, and slant.

You're an affiliate first, as you conquer the technology, practices and processes.

The web can be a significant environs to do business and develop a marketing strategy that will bring you customers and ultimately profits.

Like anything in life, it's about learning and listening to those who've come before you and made it work.

All you really need is patience, and of course keep your eyes and ears wide open.

As a business person, as a brand, you carve your own path, but for processes and procedures you follow the path well traveled.


Affliction comes to us, not to make us sad but sober; not to make us sorry but wise. H. G. Wells




Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.




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