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Francis Cassady
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Francis Cassady   My Press Releases

Write To Educate Yourself

Published on 8/29/2018
For additional information  Click Here

Francis Cassady 082818



No Guts?

A Godfather in the mob finds out that his bookkeeper has stolen ten million bucks.

This bookkeeper happens to be deaf, so the Godfather brings along his attorney, who knows sign language.

The Godfather asks the bookkeeper: "Where is the 10 million bucks you embezzled from me?"

The attorney, using sign language, asks the bookkeeper where the 10 million dollars is hidden.

The bookkeeper signs back: "I don't know what you are talking about."
The attorney tells the Godfather: "He says he doesn't know what you're talking about."

That's when the Godfather pulls out a 9 mm pis...tol, puts it to the bookkeeper's temple,  and says: "Ask him again!

The attorney signs to the underling: "He'll kill you for sure if you don't tell him!"

The bookkeeper signs back: "OK! You win!

The money is in a brown briefcase, buried behind the shed in my cousin Enzo's backyard in Queens!"

The Godfather asks the attorney: "Well, what'd he say?"

The attorney replies: "He says you don't have the guts to pull the trigger."


Write To Educate Yourself

IBOtoolbox is all about writing marketing articles that can initially seem challenging ,if you haven't written as a SBO , IMer,or Affiliate.

The good piece is that the burden can be overcome,not only keeping it informal, but also by making it natural extension of yourself.

Your approach is....I'm going to learn the basics, and let it flow,just like you're talking to your best friend.

If you went to College you'd written research papers you understand the process, if not, no big deal,but you must do the research for the subject matter, so you know what you're talking about.

But article writing or writing for your blog is much like writing the research paper.

The first thing that you need to do in writing a marketing article is to study your subject matter.


I've talked about a couple of ideas here, but there are more.

But first is the research paper in which you must study the subject matter.

This is the way you really learn the science of Interent Marketing, for example.

The second idea, is to write about things in which you've significant knowledge.

For most of our IBOer IM knowledge is certainly abounding.

There's a third piece, that would be things that interest you, that you really enjoy.

The fourth,of course, is talking about a specific product offering or service offering.

Last, talking about your life, what you've done, what you've accomplished.

Obviously,It helps if you write about something which you are passionate, missing passion, you can still write to add value to your niche and to educate yourself.

In fact, you can take all the expensive IM training programs there are, and not come away with the knowledge you can acquire through a well researched article or blog.

This is is how the most popular blogs,and article sites, become so popular, and prevalent, with such high Alexa rankings.

Recall, the website gets high Alexa ratings, but you blog post, if done correctly, can garner high SERP. There's a big difference between the two.


Recall, when writing a good marketing article , product review, or site review,you need to ask the questions that you would be asking if you were interested in the product , the service, or joining an MLM or another affiliate site.

You ask them to yourself. Simple and logical questions. You should be able to supply a simple and logical answer.

The predominant concern is honesty and truthfulness about the concern.
Lacking that you'll lose all credibility,and IMers will not take you seriously.

You must be you in the article, even to the detriment of not getting perfect punctuation, grammar, and use of language.

These are the most critical pieces,honesty and being yourself.

Writing a blog or article is diametrically opposed to the hype, freebies, and other marketing incentives, that are an integral part of the landing page or sales page.

Realistic concerns are key as you look for questions that people really have.

This might require some research on your behalf to find out the most asked questions if you aren't intimately familiar with the material.

An example is the MLM and IM sites like Leads Leap.

This site can be confusing, so if you're writing a report on how it works,you'll have to study the organizational pieces, how the their credit system works.

You certainly want to know and talk about their advertising system, and how Credit ads and Pro ads work for your advertising.

Overriding Click Credits and Spillover for Pro members. The former is based on the number of direct referrals you have.

Credits are converted into cash in the Daily Revenue Sharing program, for example

Advertising for Leadsleap is significant and relatively inexpensive.

You're addressing questions adequately, accurately and authoritatively, to the best of your knowledge,so obviously,it'll take some work.

Keep in mind, that you'll never get it perfect,but there are many degrees of good,all the way up to excellent, but perfect?

It ain't gonna happen!

If done correctly the inquirer will want to know more about the concern.

After the primary concern, the next goal of the article, is to get them to join a site under you, or have significant interest in a product or service.

Remember,this is done through a honest and realistic evaluation of the concern.

Obviously, your article can have links directing the inquirer to a landing page or sales page, this is were marketing incentivization takes place.


Many blog writers use the pique-the-interest piece enough in which they can advise that to get further answers they'll need to click the link.

This is certaining ok, if you've completed your part of the bargain in writing the article.

The beginning and end of a marketing article is very important.

The beginning of the article has to make the inquirer want to read the rest of the article .

This has to expose what would keep you interested.

The end of the article basically, is a prompt to get the reader to be interested enough to take further action.

You have to give them a reason to click the link to your offering.

Marketing 101 stresses telling the inquirer to follow the click through a call-to-action or CTA.

A CTA basically tells the person to go there,as it's more of a command than a request.

Inquirers want or need direction, as that's why they are reading your article in the first place.

Keep in mind that you are describing and advising an inquirer about a product, service, MLM, or IM platform.

The inquirer reading your article is interested in what you have to say about the concern.

Recall, your reader is excited because you are giving them what they want-relevant information about your niche.

Value-add information about something that they want or have much interest..

Remember, orient your article like you are talking as you naturally and instinctively talk everday.... to everybody.

What I am looking for is not out there, it is in me. Helen Keller


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.



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