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Francis Cassady
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Francis Cassady   My Press Releases

Know The System

Published on 8/22/2018
For additional information  Click Here

Francis Cassady 082218


I had a friend

Around the corner I have a friend,
In this great city that has no end,

Yet the days go by and weeks rush on,
And before I know it, a year is gone.

And I never see my old friends face,
For life is a swift and terrible race,

He knows I like him just as well,
As in the days when I rang his bell.

And he rang mine, we were younger then,
And now we are busy, tired men,

Tired of playing a foolish game,
Tired of trying to make a name.

"Tomorrow," I say, "I will call on Jim,"
"Just to show that I'm thinking of him,"

But tommorow comes and tommorow goes,
And distance between us grows and grows.

Around the corner! - yet miles away,
Here's a telegram sir, "Jim died today,"

And that's what we get and deserve in the end,
Around the corner, I had a friend.

Know The System


MLM or Multi-level marketing company Multi-level marketing is a strategy that some direct sales companies use to encourage their existing distributors to recruit new distributors by paying the existing distributors a percentage of their recruits' sales.

The recruits are known as a distributor's "downline."

Obviously, all SBOs and IMers are looking for the most significant MLMs in relationship to how the MLMers are treated.

Generally good treatment means the MLM site is willing to share the profits from the company will the people that make it work.

Vetting is a term that newcomers to the industry, and existing MLMers,who are considering joining a new opportunity, do before they join an MLM company.

Vetting can be very subjective, but it is the most important piece of finding viable opportunities.

Sometimes it's difficult to respond to email hype and banners.
Unless you know and trust the SBO/IMer.

Vetting is all about filtering, and becomes the best friend of SBO/IMers.

This is what the IBO community,as well as, other reputable platforms bring to the table.

An array of honest and diverse SBOs, Affiliates and IMers. The very processes of the IBO platform, for example, is a significant filter.

And the information you get from established members is reliable....not perfect, but reliable.

Why? Because marketers' stars indicate reliability and tenacity, as well as, proven resilience, dedication and commitment.

This is a true team, but while many IBOers are well ahead of the game, just based on longevity,all the committed members have significant information to share.

Most have been through the battles, and understand the online companies that are responsible , well managed, and share profits with the people that make it work.

But what are the good indicators of the MLM opportunity's potential to allow you to compete on a level playing field?

Products and Services


MLM distributors need products that are consumable.

This means that they are consumed on a regular basis.

Examples are nutritional supplements, personal care items like make-up and skin care products,and hair care.

Advertising and traffic in the make money from home/home based business niche.

There are now many natural products that alleviate pain, like

Ginseng for fibromyalgia.

Kava Kava for tension headaches and neuropathic pain.

St. John's Wort for sciatica, arthritis, and neuropathic pain.

Valerian root for spasms and muscle cramps.

Echinacea for colds

Now of course the highly touted CBD.

Get a free cool website now, and promote the opportunity or buy health and wellness products including CBD.

This Industry will continue to grow.

Many of the top MLM companies sell women's products, other sell health and wellness,and of course pain products are always top MLM products.

Washers and Dryers or other long-life products are not recommended.

MLMers are looking for monthly income, renewable income.



Keep in mind, new MLM companies are born every day. But MLM companies die every day too.

This is why the vetting process is so significant.

Without the help of an IBO MLMer's experience you'll need to do your research pay structure,, leadership, and team support before you jump in.

Longevity and durability are the predominant traits of successful MLMs.
Look at these.

Amazing how long many were great companies way before they were even on the Internet, now they have HUGE ranks on the Web.


(GPR= Google Page rank;AR = Alexa rank; GT= google Trends)

Company Time In Business GPR – AR – GT
1. Amway 1959 – 53 Years 6 – 8,556 – 2.18
2. Melaleuca 1985 – 27 Years 5 – 10,797 – 0.44
3. USANA 1992 – 20 Years 6 – 12,424 – 0.44
4. Nu Skin 1984 – 28 Years 6 – 12,527 – 0.20
5. Isagenix 2002 – 10 Years 3 – 15,591 – 0.20
6. Forever Living1978 – 34 Years5 – 17,178 – 0.42
7. Legal Shield 1972 – 40 Years 4 – 18,855 – 0.20
8. ACN 1993 – 19 Years 6 – 27,301 – 1.12
9. Herbalife 1980 – 32 Years 5 – 29,151 – 2.24
10. 4Life 1998 – 14 Years 4 – 32,924 – 0.14
11. Advocare 1993 – 19 Years 5 – 32,943 – 0.14
12. 5LINX 2001 – 11 Years 4 – 34,372 – 0.03
13. Synergy WorldWide 13 Years 3 – 39,323 – 0.01
14. Arbonne 1980 – 32 Years 5 – 57,636 – 0.66
15. Xango 2002 – 10 Years 4 – 57,841 – 0.38
16. Nature’s Sunshine 40 Years 4 – 62,661 – 0.01
17. Morinda 1994 – 18 Years 4 – 70,897 – 0.14
18. Mannatech 1994 – 18 Years 4 – 75,855 – 0.16
19.Shaklee 1956 – 56 Years 5 – 83,234 – 0.20
20. Nikken 1975 – 37 Years 4 – 93,145 – 0.29
21. Sunrider1982 – 30 Years 4 – 108,784 – 0.07
22. Freelife1995 – 17 Years 4 – 139,510 – 0.03
23. Neways1992 – 20 Years 4 – 166,079 – 0.17
24. Juice Plus 1970 – 42 Years 5 – 172,897 – 0.26
25. GNLD 1958 – 54 Years 4 – 213,549 – 0.07

Compensation Plan

Obviously,all MLMs say that their company is the most profitable.

Some are very complicated and difficult to explain, while others are very simple.

I'm very wary of the complicated payment plans. If you don't understand it thoroughly, then stay away.

Complicated plans work to the benefit of the MLM,not the members bringing in customers and other members.

Complicated plans can add significant disadvantage in trying to recruit members to your downline.

If you can't explain to your potential downline how the compensation system works, you really should not be recruiting.

Know the system, explain the system.
A compensation plan that is team-oriented is the best approach.


Because tream members support each other and the better your team does, the better you do.

Support is Critical

When vetting,accessibility is a predominant concern.

You want to communicate with the support system before you join any MLM.

Obviously, if you have trouble getting a response, quickly go to the next opportunity.

It is one of the blessings of old friends that you can afford to be stupid with them. Ralph Waldo Emerson


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.




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