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Francis Cassady
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Francis Cassady   My Press Releases

Brand Oriented Sites

Published on 8/5/2018
For additional information  Click Here

Francis Cassady 080518


crowd stopped laughing

An old prospector shuffled into the town of El Indio, Texas , leading an old tired mule.

The old man headed straight for the only saloon in town, to clear his parched throat.

He walked up to the saloon and tied his old mule to the hitch rail.

As he stood there, brushing some of the dust from his face and clothes, a young gunslinger stepped out of the saloon with a gun in one hand and a bottle of whiskey in the other.

The young gunslinger looked at the old man and laughed, saying, "Hey old man, have you ever danced?"

The old man looked up at the gunslinger and said, "No, I never did dance ... Never really wanted to."

A crowd had gathered as the gunslinger grinned and said, "Well, you old fool, you're gonna dance now," and started shooting at the old man's feet.

The old prospector, not wanting to get a toe blown off, started hopping around like a flea on a hot skillet.

Everybody was laughing, fit to be tied.

When his last bullet had been fired, the young gunslinger, still laughing, holstered his gun and turned around to go back into the saloon.

The old man turned to his pack mule, pulled out a double-barreled shotgun, and cocked both hammers.

The loud clicks carried clearly through the desert air.

The crowd stopped laughing immediately. The young gunslinger heard the sounds too, and he turned around very slowly.

The silence was almost deafening.

The crowd watched as the young gunman stared at the old timer and the large gaping holes of those twin 10 gauge barrels.

The barrels of the shotgun never wavered in the old man's hands, as he quietly said, "Son, have you ever kissed a mule's Axx?"

The gunslinger swallowed hard and said, "No sir ... But... I've always wanted to."

Brand Oriented Sites


You're aware of a significant way to connect with your customers and clients on a more simple and personal level, that is via the social media.

Most of our SBOs and IMers, have private websites or blogs and utilize SEO to drive traffic.

Obviously, the other piece of the puzzle for attracting customers is using several of the social media sites.

But never spread yourself too thin.

If you have a Facebook business page for example focus on it.

Make sure people get to know you at the personal level. This means a lot of non-business oriented posts, videos and images.

This is equivalent to establishing a list via email, as initial emails are all personal emails,getting people to know you.

This is about establishing yourself as a giver, before you ever come across as a taker.

To create a FB business page go here,

Or, simply go to the upside-down pulldown and click create page, off your social page,the one you use to communicate with family and friends.

Just get an image 851 pixels wide, 315 pixels tall and less than 100 kilobytes image for you cover photo.

If you're not good at cropping, simply google a 815 px x 315 px image.

Then install your profile picture, which fits conveniently on top of your cover photo.

Then start adding important stuff, like pics of your dog or cat.

A bit of tongue in cheek, but that gets the point across.
Social media is an important piece of future advertising for SBOs, affiliates, and IMers.

Use this article to get yourself set up and utilizing some of the social medial sites.


  • Facebook. With more than 1.59 billion users, Facebook comprises of the largest blend of demographics of any social platform. ...
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • YouTube
  • Yelp

When posting on social media ensure you're always posting fresh and interesting content.

Remember keep the business oriented stuff to a minimum for a while.

Regarding retweets, acknowledge them when you do them and when they are done to you.

What this means is if you like what someone tweeted, use "RT" and paste in their @name and the message.

This gives them credit for the content. And, if someone retweets your content, be sure to thank them.

Keep your Facebook and Twitter profiles updated.

Use images and videos to effectively market your brand on social media websites.

Notice I said brand, as the social media is more about brand building than promoting.

Obviously,Facebook niche groups are promotion oriented.


But social media can help consumers, customers, followers and other relevant audiences visualize brands and become interested in what you promote.

You can include pictures of your products, pictures of events you have attended on your Facebook business page.

But even on your buiness page you'll need to orient it to more social activilty than business activity, at least until you're established.

Here's a rule-of-thumb it's 80% social and 20% business, until your brand is well known.


See Above!

In order to gain popularity in social media you really need to express yourself.

Those who express themselves more, like in video, will establish themselves and their brand faster

Once you express yourself consistenly then you can express your brand consistently.

Last, your business products and opportunities.

Recall,the mistake that many social media marketers make is that the latter comes too quickly.

Take the advice here to get up and running on Facebook, Twitter and any of the other social media sites, but never spread yourself too thin.

Make social media work the same way you make your blog work, by injecting yourself into the platform.

You must do the things you think you cannot do. Eleanor Roosevelt


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.

Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.




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