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Francis Cassady
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Francis Cassady   My Press Releases

Expanding Your Online Enterprise

Published on 6/26/2018
For additional information  Click Here


Francis Cassady 062618





Quit drinking?

An Irishman walks into a bar in Dublin, orders three pints of Guinness and sits in the back of the room, drinking a sip out of each one in turn.

When he finished all three, he comes back to the bar and orders three more.

The bartender says to him, 'You know, a pint goes flat after I draw it; it would taste better if you bought one at a time.

The Irishman replies, 'Well, you see, I have two brothers. One is in America, the other in Australia, and I'm here in Dublin.

When we all left home, we promised that we'd drink this way to remember the days we all drank together.

The bartender admits that this is a nice custom, and leaves it there.

The Irishman becomes a regular in the bar and always drinks the same way: he orders three pints and drinks the three pints by taking drinks from each of them in turn.

One day, he comes in and orders two pints. All the other regulars in the bar notice and fall silent.

When he comes back to the bar for the second round, the bartender says, 'I don't want to intrude on your grief, but I wanted to offer my condolences on your great loss.'

The Irishman looks confused for a moment, then a lights dawns in his eye and he laughs. 'Oh, no, ' he says, 'Everyone is fine. I've just quit drinking'!


Expanding Your Online Enterprise


You're expanding your online enterprise and and social media clearly becomes an important responsibility.

Notice I said reponsibility and not your intermittant hit or miss business marketing function.

I'm talking about a one or two person online business operation here.
But social media responsibility has become entwined in bigger offline and online businesses.

There's an increase demand for social media discerning candidates across all current businesses.

Social media experienced personnel are needed in human resources, product development and customer service.

Besides small online business owners and webmasters,the demand spans many levels, from team leads and supervisors,to middle managers to top management.

Social media has transformed the way that senior managers and public relation managers run business.

You've seen the top officials in the U.S. government use Twitter.

There are a few pieces that social media responsible business owners,as well as across-the-board employees,need to be accomplished:

customer-service oriented
graphics production
aptitude for writing
content marketing
paid social advertisting

Your social media manager,or you as a webmaster and small online business owner, will need to have experience with paid social adverts.

Or you'll need to get experience in paid social media advertisng.

Social media advertising is one of the top two priorities for social media managers and webmasters in the forseeable future.

Most social marketing managers and online business owners plan to increase spending on social media.

Take a look at this pdf, that'll take you through paid Facebook social media advertising,

Larger companies now regularly hire social media managers,and webmasters and small business owners must understand social media relative to paid and unpaid advertising.

There are online personnel,incuding the small online business owner, who are solely responsible for posting on social media,responding to customer messages and comments.

SBOs must write interesting content to keep people interested in liking, sharing, and interacting with a brand,but just as important is social media interaction.

To help ease message overload, Facebook has introduced new messaging tools.

This tool is called Saved Replies, which will allow business fan page owners the ability to write, save and then re-use prewritten messages when communicating with their customers over Facebook.


This will save social media managers and webmasters significant time when handling too-many-to-handle incoming customer service inquiries, and responding to other customer comments on their Facebook page.

Do you sacrifice honest person-to-person interaction for efficacy?

Probably,however,many fundamental company or product questions can be answered with this tool.


Think of the larger online companies that have question and answer forums,into which you're directed if you have a question or issue.
This is relevant to your business pages.

The new reply software tool can be personalized using auto-populating first or first and second names similar to what you would use when sending email from an autoresponder.

It will also autofill your website's or landing page page URL.

From a social media brand,service and product perspective advertising

Facebook as you can see from the infographics above is a predominant social media and customer support platform.

Facebook is creating more incentive for small,medium and large companies to make fan pages.

To establish an online presence or take their online presence to a new level in social media marketing.

Note,this is on your Business Page now not your personal Facebook page.

We cannot solve our problems with the same thinking we used when we created them. Albert Einstein


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.









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