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Francis Cassady
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Francis Cassady   My Press Releases

Ugly and Stand Out

Published on 6/20/2018
For additional information  Click Here

Francis Cassady 062018




Good ol' boy Fishing

A good ol' boy won a bass boat in a raffle drawing.

He brought it home and his wife looks at him and says...
"What you gonna do with that.

There ain't no water deep enough to float a boat within 100 miles of here."

He says, "I won it and I'm a-gonna keep it."

His brother came over to visit several days later. He sees
the wife and asks where his brother is.

She says, "He's out there in his bass boat," pointing to the field behind the house.

The brother heads out behind the house and sees his
brother in the middle of a big field sitting in a bass boat with a fishing rod in his hand.

He yells out to him, "What are you doin'?"

His brother replies, "I'm fishin.' What does it look like I'm a doin'?"

His brother yells, "It's people like you that give people from here a bad name, makin' everybody think we're stupid.

If I could swim, I'd come out there and whip your axxx!"

Ugly and Stand Out


Lets look at traffic strategies for leads that are fairly predictable, reliable, and have been around for a while.

Banner advertising will stay, and most of our SBOs, IMers, and affiliates have significant banner placements on TEs, safelists, and other advertising sites.

You place banner ads on niche sites with lots of targeted traffic.

If you are paying to place a banner,the rule-of-thumb for banner placement adverts is if the site has less than 10k visitors per month, do not advertise.

The site will need more than 10k visitors per month for you to consider placing a banner advert

The industry average CTR is .5% that would give you 50 clicks per month and visitors to your offer, if the site has 10k visitors.

If you're in a niche site that looks good with over 10,000 visitors per month, some sites will have an advertising button on the bottom of the page.

Keep in mind, that supply of these advertising sites outweighs demand significantly,hence the cost most go down.

If there's no advertising information contact the site owner at the About Us page.

Obviously, popular niche sites become the sites on which you'll place your banner adverts.

Know the keyword phrases for which your target audience searches.

The predominate audience keyword phrases are the keyword phrases you'll insert into Google Search to find the top-ranked niche sites.

If you negotiate with a niche site owner, you'll need to find out if the banner advert placement costs are CPM or fixed price.

Always try to negotiate a fixed price, which is generally cost per month.

Remember that negotiation is key, and the leverage is on the site of the advertiser,so get the cost per month down.

CPM or cost per thousand impressions, is kind of an vague term without verifiable results.

For example, it's hard to find out the amount of time the advert is shown in other words,the time frame of the impression.

I believe big sites like EasyHits4U, has a short impression frame because of the speed at which your impressions are depleted.

Make sure that the site on which you place a niche advert has Responsive Web Design (RWD).


 RWD is built into the website design; it makes the site easy to accommodate on mobile devices.

Recall, Mobile Banners are 320 x 50 px, and are designed to fit most mobile devices.

When you advertise on IBOtoolbox you have the mobile site option, but you have to make your banner 320x50.

Simple go to Paint and resize the pixels to 320x50, generally you use a 468x 60 banner to start with.

There are several sites on which to resize images , here's one

Google AdSense has included mobile ads in their regular ad program, so you can use Adsense ads on your site.

Recall, that banner design calls for banners that are either ugly and stand out or simplistic and blend in.

That seems to be an oxymoron, but ads that stand-out get attention a lot of attention, and if they blend in they tend to be considered part of the web page.

Keep in mind, that simplicity is still the name of the game with banners,just like with LPs.


Recall, how the LP must match the banner,that's graphics as well as the product or service wording on the banner.

Here's a great free site to create your own banners,


Link tracking is important, that's why I use the Leads Leap link tracker.

Leads Leap provides not only World wide advertising, it also has important enhancements like the Leads Leap link tracker.

Be sure to join Leads Leap, for the Link Tracker and free WW advertising,

If everyone is moving forward together, then success takes care of itself. Henry Ford





Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.



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